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Call Center Coaching

Market research 04 12

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Table of Contents

Coaching call center agents is challenging, time-consuming. It can be a complex process, but in the end, it is a crucial part of setting up a call center

Coaching call center agents are often not realized to be a vital part of the organization’s growth. However, coaching and training the agents can bring out their potential. Also, develop performers and new leaders for the company.

There are few goals that the coaches want the agents to learn from their coaching session:

  • Keep customers happy
  • Deliver quality service
  • Learn continuous changes
  • Work in collaboration – teamwork
  • Achieve top performance

By learning skills and applying those skills, your call center can be equipped with successful agents and sales reps. Here are some tips you can refer to for your next coaching session.

01

Why is call center coaching important?

Call Center coaching is a proactive way of ensuring high agent productivity by empowering them with knowledge, tools, and strategies to solve customer queries quickly. Call center coaching provides an opportunity to train agents remotely or using live sessions. The benefits of using call center coaching are : 

  • High customer satisfaction Rates
  • High Call center productivity
  • High Agent Engagement 
  • Confident Agents 
  • Positive work environment 
Call Center Coaching1

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02

How do you train a
successful call center agent?

Coach in Private

Coaching in private will give the agent more confidence and comfort. The agents don’t want it to be announced to everyone else that they are not performing well. Teaching, praising, and discussing the issues in a private coaching session will put them at ease. The agents as well will open up their minds to you. 

If you have taught in the agent’s workspace, give minimum criticism where everyone can hear you. In the one-on-one session, you should discuss everything more openly with the agent.

If you record an agent’s call, ensure that other team members cannot identify whose call is being recorded. 

Positive-Negative-Positive Feedback

When starting the coaching session, praise the agent with their recent accomplishment. Don’t start complaining about what they did wrong right off the bat. 

Begin by telling the agent what they are doing great, their improvement, and their strength. Help put the agent at ease before you provide them negative feedback. This way the agent will be more receptive to the negative comment and will likely learn more. 

At the end of the session once again praise the agent for how far they have come. Highlight what they are good at and motivate the agent. This will ensure that your agent does not fall into a slump and rather stay motivated.

Performance Feedback + Data

Telling an agent that their customer satisfaction score is declining is vague and not helpful for the agent. Instead of just simple statements, it is better if you give your agents their performance reports

‘What their performance rate is,’ ‘how much it declined/improved in comparison to the previous reports’; such data will give the agents a clear idea of the issue. 

Giving quantifiable data would tell the agents how far they have come from their beginning or how far off they are from their target.

Give Positive Feedback

Recognizing the achievement of the agent and congratulating them is crucial for your employee morale. Moreover, recognizing an agent’s performance in the presence of all other employees will motivate everyone to perform well. It will boost the agent’s performance, and other employees will try to achieve better than them. 

According to Gallup studies, employee recognition is critical for influencing employee engagement as well as organizational performance. Hence, you must congratulate an agent’s improvement often and promptly.

 

Provide examples

When discussing the performance of an agent, provide examples from their recorded interaction to support your claim. Instead of blindly pointing at issues, play the recorded call and point out where the interaction went wrong. 

Also, to give a better demonstration, you can play the interaction of top performers. This will provide the agent a better understanding of what they are doing wrong.

Role-Playing

Role-playing an interaction between agent and customer will give the agent a thorough understanding of how they can boost their performance.

Use a recent interaction the agent had with a customer. Begin with the agent playing customer and you playing the agent. Go through the interaction and let the agent understand how you would respond to the situation. Then switch roles, and you become the customer. 

By demonstrating them directly, you can show the agent different ways the situation could have been handled. Also, provide helpful feedback regarding the agent’s approach to the situation. 

This way the agent can practice and prepare them before they start interacting with clients again.

Let agent score their performance

Let the agents judge their skills and performance. Tell the agents to scrutinize and give criticism about their call recordings. 

Ask the agents to go through their call recordings and bring their assessment to the coaching session. Ask the agents to tell you what they did wrong and how and where they can improve.

Asking agents to self-assess will make them more aware of their performance. This will motivate them to improve.

Involve agent in the Training process

Work with the agent to come up with a plan to improve their performance. Once you have identified the area that needs improvement and involved the agent in the process, the agent will likely be more motivated to achieve the goal.

The agent also understands what is expected from them and how they will be assessed. Additionally, the agents can also discuss any difficulties they have and engage in overcoming the issues. This will create a balanced understanding between the coach and the agent.

Fill the knowledge gaps

Lack of knowledge and skills needed for the job will neither benefit the agents nor the company. You must identify what skills each agent needs training for and coach them for that particular skill. 

You cannot make assumptions based on what skill you think the agent needs, you have to design the training program carefully.

Train agent soft skill

Training agents for soft skills ensure a quality customer experience. You need to hire agents who excel in soft skills and implement soft skills training exercises. You can also score agents based on their soft skills. 

Communication, emotional intelligence, initiative, teamwork, empathy, problem-solving, etc., are examples of soft skills that help an agent interact with the customer and provide quality customer service. 

Training agents in soft skills and training them on technology will lead to a better result for the company.

Cross-train your agents

Cross-training an agent involves taking an agent out of their comfort zone and making them face another situation. Moving your agent from answering calls and emails to the different departments will boost their morale and teach them more skills.

As per a 2018 academic research, cross-training is an effective way to improve individual and team performance to ensure employee efficiency. Also, it will save the agents from repetitive work and learn more about the entire business.

One-on-one Coaching

Regular one-on-one meetings can improve the relationship between the coach and the agent. The agent will also feel appreciated and valued.

Individual sessions are most productive because it lets you discuss openly with the agent how they feel about the training process. Such discussion will deepen the trust among the team. 

A call center agent has to deal with customers day-in and day-out. So, the individual session in a more relaxed atmosphere gives them a break from the routine work.

Call Center Coaching2

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03

Training tips
for Remote Agents

With the pandemic, most call centers are opting for remote agents or work from home agents. However, it is still essential to train the agents to ensure the customers receive high-quality service.

Here are some tips you can follow

  • Hold one-on-one video calls with the agents
  • Virtual classroom and e-learning content
  • Organize remote training tools
  • Build trust with your agents
  • Involve them in creating a learning strategy
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04

What is included in call
center coaching?

Call center coaching is an interactive platform for the coaches and the agents. They exchange information and learn ways to improve their performance for the benefit of the call center. 

The agents learn new methods and software and also improve their performance. The coaches help the agents overcome their shortcomings and improve their relationship with the customers/clients.

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05

How long is
call center training?

Call center training usually lasts from 1 month to 3 months. It depends on the company and the process complexity. Also, the managers have to consider the agent’s readiness and ability to determine the period of training.

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06

How do you pass
call center training?

To pass your call center training, you have to

Attend every session: make sure you arrive on time and are never absent. If you can’t attend a session, communicate with your agent.

Practice your English: you have to make sure your customers can understand you effortlessly. 

Take good notes: it is better to write down important notes. Write your review, questions, answers, doubts, etc.

Learn from top performers: ask advice from top performers and your leader. Note down their tips and follow those tips. 

Rest and maintain work-life balance: getting enough rest and sticking to people who motivate you is the best solution. If you have difficulty in solving customer’s issues and making them happy, go home and take a break.

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07

Why Voxco for
call center coaching?

Remote Coaching features : 

Voxco is equipped with enhanced remote coaching features like call whisper, interviewer messages, and call barging which help agents learn effectively. 

Immediate Feedback Platform : 

Supervisors can provide private immediate real-time feedback using the Voxco platform. 

Live Performance tracking : 

Agent’s performance can be tracked in real-time which enables the supervisor to keep a track of the agent’s improvement in the KPIs.