Market Research helps you glean insights that can direct your future strategies in a more informed manner. It’s indispensable today, as technology has empowered demographics, which in turn has introduced more factors for researchers to consider.read more
Customer experience (CX) is a priority for most businesses and services.
Providing an exceptional customer experience consistently, though, is hard. Measuring customer experience and tying it to key performance metrics is harder still.
Social Media, Smartphones, AI – These entities have defined markets through the 2010s and have and have posed several challenges for companies along the way.read more
Before the iPod, Apple was primarily known for their home computing devices. Even though it wasn’t the first portable music player on the market, the iPod succeeded where other competitors failed.read more
It’s often more challenging to get people to engage with your survey than actually programming it in the first place.read more
It can be argued that the insurance industry more than most needs to maintain a positive image with their customers.read more