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Case Study: Brain Research

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Brain S.A. de C.V 1

Brain Research observes 60% efficiency gains with Voxco Offline.

“60% of the CAPI software we have tried is overly simple. But Voxco Mobile Offline helps us efficiently manage multiple projects and interviewers simultaneously. The platform extends our ability to manage our busy intercept survey projects productively and the confidence to support major new clients.”

Laura Ruvalcaba,

President & CEO Brain Research

About the Client

Brain Research is one of Latin America’s largest independent full-service market research agencies. Brain actively manages urban consumer-intercept projects for many of the region’s largest consumer goods firms, including Coca-Cola and Unilever.

The Challenge

Brain Research’s previous in-person interviewing software provider could not meet the heavy usage requirements and project complexity.

Brain’s team programs new surveys every day. They field face-to-face offline surveys via a fluctuating team of up to 300 interviewers each month. In this hectic environment, it is crucial to efficiently program engaging surveys, ensure interviewer quotas are met, and quickly synchronize completed survey data. 

Before 2014, Brain used CAPI software with three major issues that crippled their project efficiency: 

1. Some advanced programming feature sets were missing. The Brain team often managed 50-question brand awareness surveys and needed to keep surveys as engaging as possible for respondents. 

2. Technical support and scripting assistance were very slow, often taking up to a week. Support was not offered in Spanish. 

3. Synchronization times were abnormally long (up to 48 hours) and delayed because the software provider’s other clients queued up to sync at the same time. Brain was desperate for an offline face-to-face interviewing solution that could more fluidly handle complex survey projects simultaneously.

The Solution

Brain first started using Voxco Mobile Offline in February 2014, and these were the observations made:

1. Project managers could easily program and assign efficient questionnaires using Voxco Mobile Offline’s advanced survey design interface. They could finally use advanced feature sets (e.g., rosters) that they previously lacked. 

2. The global Voxco support team was always on hand to answer technical questions. Voxco helped Brain overcome roadblocks and achieve its desired scripting goals.

3. Synchronization times were unlimited. When interviewers returned from offline fieldwork and synced their devices, the project managers could begin reviewing the data immediately.

The Result

Brain has since adopted Voxco Mobile Offline as its sole tablet interviewing software. The efficiency gains have been tremendous—programming, interviewing, syncing, and reporting times have improved project productivity by over 60%. 

Recently, Brain has been regularly winning competitive pitches in the region, including projects involving thousands of in-person interviews on many devices. Brain Research can now confidently accept the work, knowing that Voxco Mobile Offline is up to the task. 

It has quickly positioned itself as an expert in the face-to-face data collection of an urban population. This is partly thanks to the seamless projects they run using Voxco Mobile Offline.

About Voxco

Voxco, a leading actionable insights platform, helps the world’s top brands make data-driven decisions to drive growth & fuel omnichannel experiences. Using Voxco, organizations can foster loyalty, increase customer lifetime value, and enhance risk management, delivering exceptional returns on investment. Over 500+ market research organizations, government & government agencies, universities, and global corporations use Voxco to gather data, measure sentiment, uncover insights, and act on them.

To learn more about the Voxco platform, visit: www.voxco.com