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We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
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We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
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The global economy is undergoing a forced recession, and it has thrown into chaos traditional working environments as well employee experience programs. However, this turmoil can be just the breather companies need to evaluate their Employee Experience (EX) programs, and adapt to ensure it brings in meaningful returns.
In a Gallup study released at the end of May, the percentage of employees who are ‘actively disengaged’ was at a 10-year low and the ratio of highly-engaged to disengaged employees was at an all-time high.
Pandemics and social distancing will end, and it will be a challenge to create a working environment in which your top talent is happy and secure. Decision makers in most companies will have to try and ensure that their EX programs improve employee engagement, and help optimize employee performance management as well.
It’s important to put data and empathy at the center of your EX program. Just like customer experience initiatives, employee experience strategies also require you to understand the pain points and talent needs of your employees.
Employees want to feel that the company recognizes them and their contributions. They expect a work environment that gives them a space to grow and a sense of purpose that aligns with the organization.
Here are three ways you can redefine your employee experience programs to get meaningful returns and drive business growth.
Let’s dive into these strategies.
You may think you’ve got the perfect EX program figured out, but reality could tell a completely different story once implemented. Companies can add benefits, but they need to approach their efforts as if they were an average employee. One needs to gauge how employees feel about different aspects of your Employee experience program.
They can do that by conducting employee satisfaction/pulse surveys to gain actionable insights about employee sentiment at multiple touchpoints along the employee journey.
Additional read: Why is it the right time to implement Employee Wellness Programs?
It’s unrealistic to expect a complete EX transformation in a short time frame. One can mistake positive developments early on as your end goal is being achieved, but it’s important not to lose track.
To improve the employee experience at your organization in a meaningful way, you need to have a long-term goal set in stone. Employee survey platforms can give employees the ability to gauge their behavior by letting them compare it to that of their team.
Insights gleaned from such processes can help build a more cohesive work environment and allow your employees to see what they need to fix to achieve their career goals. With this, both your organization and your employees can work towards meeting their long-term goals in a synergistic manner.
Investing in EX programs is good, shaping employees to these programs is better.
Companies can have the best of intentions, but things can still go poorly on occasion. It can be natural for decision-makers to want to overcorrect in such scenarios, but that may not have the positive effect you desire. Issues that may seem critical at one moment may seem to be somewhat trivial when looked at in hindsight.
Which is why it’s important to shape employee experiences with an eye on
both positive and negative incidents.
Much like customer experience, companies need to stick to a long-term vision for their EX. You may acknowledge but not necessarily act upon positive or negative ‘blips’ along the way. It’s important to reinforce positive moments that occur in your employee experience journey.
You can do this by utilizing employee survey platforms to teach your staff about your EX initiatives – this can also help you uncover insights into how well the intended audience has received these measures.
By shaping employee experiences, companies have shown to have satisfied 32% more employees than their counterparts have, at a lower cost (32%).
Shaping employee experiences can help reduce churn as well as empower your employees to perform at a higher level – which in turn enables you to meet customer goals in the best manner possible.
Additional reads: Boosting employee productivity in the virtual world: Here’s what you need to know!
In order to transform the EX program, you need to have a deeper understanding of the employee journey. The process is similar to the customer or product journey.
The two factors you need to consider to design a successful employee experience strategy include – Persona & Moments that matter.
Employee persona reflects who your employees are. Analyze employee journeys to define their demographic, behavioral, and psychographic information. Based on the data, you can use the persona to design initiatives for employees in areas they lack.
From onboarding until offboarding, there are many moments that play a big role in employees’ motivation and productivity. These moments in an employee’s life cycle are turning points that, if designed well, can enhance their experience.
Employee journeys vary based on the company and the personas. So, it’s important that you gather data from employees to identify their significant moments and pain points.
Use powerful, logic-driven surveys to engage employees like never before.
Join the network of 500+ happy survey creators.
Anyone who has led or worked in an organization since the pandemic knows that working from home is a reality for every business possible. Although the traditional office working environment won’t be going away any time soon, there’s little doubt that working from home suits many businesses.
However, employee experience programs in such scenarios seem like an afterthought in many companies because that’s precisely what they are. That can’t continue – especially if you intend to retain your top talent. The at-home employee experience can soon become a major differentiator for talent when choosing between job offers.
Conducting employee engagement surveys over time can help you identify problem areas for your workforce and help quickly rectify them. The insights you uncover can be used as a basis for building future WFH employee experience programs.
If you need help launching employee surveys at an unparalleled scale, please click here. To download a specific employee experience survey of your choice, click here.
Sidhant Shori is a Content Marketer at Voxco. He's got a Bachelor's degree in Computer Science Engineering and leverages his interest in market trends as well as his experience in creating content. He's also a Sci-Fi geek and enjoys video games and movies and also likes reading thrillers.
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