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Explore Voxco
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
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The linear correlation coefficient, also known as Pearson’s correlation coefficient or Pearson’s r, is a value that reflects the strength and direction of the linear relationship between two variables, x and y. This value is calculated by finding the ratio of the covariance between the two variables and the product of their standard deviations. It is a normalised measurement of covariances where the result (value of r) always lies between -1 and 1).
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Pearson’s correlation coefficient makes certain assumptions. If even one of these assumptions is not met, the test cannot be accurately conducted and an alternative correlation test should be used instead.
These are the assumptions made by Pearson’s Correlation Coefficient:
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The correlation coefficient is reflected by Pearson’s r. The value of r can range between -1 and 1, where;
A positive correlation exists between two variables when they both move in the same direction; if one increases, the other does too and if one decreases, the other decreases too. When r takes a positive value, it indicates a positive correlation. The closer the value is to 0, the weaker the positive relationship between the variables. The closer the value is to 1, the stronger the positive relationship between the variables.
A negative correlation exists between two variables when they both move in the opposite directions; if one increases, the other decreases too and if one decreases, the other increases. When r takes a negative value, it indicates a negative correlation. The closer the value is to 0, the weaker the negative relationship between the variables. The closer the value is to -1, the stronger the negative relationship between the variables.
When two variables have no statistical association, they are said to have no correlation. In this case, their correlation coefficient (also known as r) is 0.
The most widely used correlation coefficient formula in the study of statistics is Pearson’s correlation coefficient formula because it is easy to use and interpret. The formula allows us to calculate the value of which, as we’ve understood, denotes the strength and correlation of the linear relationship between two variables.
Pearson’s r can be calculated using the following formula:
Where,
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The following table reflects broad cut-offs that can be used to interpret strength the value of r, whether negative or positive:
Value of r (Correlation Coefficient) | Interpretation |
0.00 – 0.10 | No Correlation |
0.10 – 0.39 | Weak Correlation |
0.40 – 0.69 | Moderate Correlation |
0.70 – 0.89 | Strong Correlation |
0.90 – 1.00 | Very Strong Correlation |
The linear correlation coefficient, also referred to as Pearson’s correlation coefficient, is a value that indicates the strength and direction of the linear relationship between two variables; x and y.
The most widely used correlation coefficient in statistics is the Pearson’s correlation coefficient formula, which is;
The correlation coefficient between two variables is denoted by r. R can range between the values -1 and 1, where positive values indicate a positive correlation, negative values indicate a negative correlation, and 0 indicates no correlation.
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---|---|---|---|---|
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---|---|---|---|---|
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_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
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_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
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---|---|---|---|---|
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visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
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