SHARE THE ARTICLE ON
Customer experience, commonly referred to as CX, can be defined as customers’ perception of a brand based on their entire experience with the organization from the beginning to the end of the customer journey.
Why is it Important to Provide a Great Customer Experience (CX)?
When organizations are able to provide customers with a great experience, this acts as a point of differentiation that can make customers loyal to your brand. Additionally, a good CX also encourages customers to advocate for the brand, increasing sales using word-of-mouth marketing.
Conducting exploratory research seems tricky but an effective guide can help.
Let’s take a look at the strategies organization can employ to enhance their customer experience, and :
Customer experience refers to the customer perception of a brand based on their cumulative experiences with the organization over their entire customer journey.
Customer experience focuses on customer perception of a brand based on their entire experience with an organization while customer satisfaction is simply a measure of how pleased customers are with a business, product, or their overall customer journey.