
Maximizing ROI with Survey Software: Tips for Retail Organizations
Maximizing ROI with Survey Software: Tips for Retail Organizations SHARE THE ARTICLE ON Table of Contents Introduction Whether you’re a brick-and-mortar store, an e-commerce giant,
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
→ Encourage survey participation by safeguarding privacy
→ Make respondents feel safe to share sensitive information
→ Reduce response bias and uncover hidden insights
Honest feedback is the foundation of reliable conclusions. We know that people are likely to be open about what they truly feel when they can share their thoughts and perceptions without the fear of judgment. In the world of research, anonymous survey tools thus play a crucial role.Â
The tool allows you to gather unfiltered and genuine feedback from your target audience. It encourages participants to provide candid responses. The tool ensures that the data is not linked to any PII, ensuring full anonymity. This makes respondents feel more comfortable sharing their thoughts and eliminates social desirability bias.Â
Inform and assure participants that their responses will remain anonymous to gather unfiltered responses.
Reach your target audience on multiple channels, such as web, email, SMS, or social, to make responding easy.
The tool you use should maintain the highest level of data security and privacy measures, ensuring reliable data collection.
Voxco is designed to empower you with robust online survey tools that simplify the surveying process while ensuring participant anonymity.Â
Survey customization:Â
With 100+ question types and skip and branching logic, you can create surveys tailored to your research requirements.
Anonymous survey tools:Â
The platform enables you to anonymize variables flagged as PIIs, such as IP address, phone no., email, etc.
Flexible survey distribution:Â
Voxco offers multiple online channels to share your surveys, making it easier to reach your target population.
Authorized access:Â
Voxco’s anonymous capability ensures that users not permitted to access PII cannot see any data associated with the variable.
Data security:Â
Ensure sensitive information remains anonymous and your survey complies with data protection regulations.
Professional support:Â
Voxco’s professional service team is available to assist you in every step to ensure your survey project runs smoothly
Explore the array of feature Voxco Online offers, empowering you to conduct simple or complex surveys all on your own.
Creating anonymous surveys is not much different from creating your regular surveys. However, there are certain factors you need to follow to ensure complete survey anonymity.Â
Assign random codes to track responses instead of using PII.
Prevent tracing respondents based on their IP address by disabling IP tracking.Â
Choose a platform like Voxco that prioritizes data security and privacy.Â
Ensure that the platform complies with data protection and privacy regulations and also informs you about these laws.Â
If data is collected and stored on-premise, maintain data encryption to protect respondent data and ensure that users cannot access PII without authority.Â
To gather honest and genuine feedback, your target audience must feel safe to share their thoughts. Anonymous survey tools offer a secure platform enabling respondents to offer candid opinions without the fear of repercussions.Â
Read how Voxco helped the Logit team achieve the desired results by offering flexibility with Voxco Online & Telephony.
There are many scenarios where maintaining respondent anonymity is essential in order to generate unbiased and candid feedback.Â
Surveys on sensitive topics:Â
When running surveys on sensitive subjects like discrimination, harassment, or personal issues, anonymous surveys encourage respondents to share their experiences openly.
Healthcare surveys:Â
Patients may not always feel comfortable sharing their medical history. With anonymous surveys, they don’t have to fear embarrassment or judgment about their medical record
Performance evaluation:Â
When conducting employee performance evaluations or peer reviews, anonymity can encourage honest assessment without fearing professional consequences.
Read our blog on anonymous surveys to learn about the pros and cons and the best practices to conduct anonymous survey projects.
It is a software or platform designed to create and distribute surveys where respondents’ identities are kept confidential. The tool ensures you cannot trace the responses to individual participants.
Using anonymous survey tools encourages honest and open feedback from participants, as they can share their opinions without fear of repercussions. It also helps protect the privacy of respondents, increasing response rates.
The benefits of using this tool include increased response rates, unbiased feedback, improved data quality, and a higher likelihood of participants sharing sensitive information.
One limitation is that you may be unable to follow up with respondents for clarification or additional information. Some respondents may hesitate to share sensitive data even if you assure anonymity.Â
To ensure the anonymity of your participants in a survey project, you can follow these best practices:Â
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