Research vs Evaluation – a look into their differences

RESEARCH1 1

Research vs Evaluation – a look into their differences SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents Research and Evaluation are two totally different disciplines, even if they seem similar in concepts, methods and market research tools. Many attempts have been made to conclude which one is […]

Public Opinion Polls

Opinion Polls1

Public Opinion Polls SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents What is a public opinion poll? An unbiased public opinion poll refers to a type of survey or inquiry that is designed to measure the public’s opinions or views regarding a certain topic or a series […]

Healing Customer’s Pain with Closed-Feedback Loop

Healing Customer’s Pain with Closed-Feedback Loop Research vs Evaluation

Healing Customer’s Pain with Closed-Feedback Loop SHARE THE ARTICLE ON Table of Contents Companies have acknowledged the importance of customer experience. They have embraced the idea of becoming a ‘customer-centric’ or ‘customer-led’ company. For this reason, they have made investments in strategic planning to deliver a customer experience that meets their expectations. Companies deploy surveys […]

What is Marketing Research?

What is Marketing Research? SHARE THE ARTICLE ON Table of Contents What is Marketing Research? Marketing research, sometimes referred to as marketing management, is an umbrella term that refers to all research activities conducted for the management of marketing. It is the objective and systematic study of markets, product design, transfer activities, sales, management, and […]

5 components of experimental design you need to know

5 components of experimental design you need to know SHARE THE ARTICLE ON Table of Contents What are the 5 components of experimental design? As we looked at the overview of the experimental design, here 5 major components of the experimental design that we have to pay attention to while conducting our research through experimental […]

How to Create an Experimental Design

How to Create an Experimental Design 06

How to Create an Experimental Design SHARE THE ARTICLE ON Table of Contents What is an Experimental Design? Experiments are used to study causal relationships between variables. It involves manipulating one or more independent variables to identify and measure the degree of change in one or more dependent variables.  An experimental design is an outline […]