Qualitative and Quantitative Research

Qualitative and Quantitative Research 1

Qualitative and Quantitative Research SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Voxco is trusted by 450+ Global Brands in 40+ countries See what question types are possible with a sample survey! Try a Sample Survey TALK TO AN MR EXPERT Download MR Toolkit Table of Contents 01 Qualitative Research […]

What is Quantitative Research?

Customer intelligence1

What is Quantitative Research? Voxco is trusted by 450+ Global Brands in 40+ countries See what question types are possible with a sample survey! Try a Sample Survey TALK TO AN MR EXPERT Download MR Toolkit Quantitative research involves the collection and evaluation of numerical data. This is different to qualitative research that involves the […]

Quantitative and Qualitative research : Which one to prefer?

Qualitative and Quantitative Research 1

Quantitative and Qualitative research : Which one to prefer? Voxco is trusted by 450+ Global Brands in 40+ countries See what question types are possible with a sample survey! Try a Sample Survey TALK TO AN MR EXPERT Download MR Toolkit Research is a great way of gathering data and information to enhance understanding about […]

How to Conduct Competitive Benchmarking?

How to Conduct Competitive Benchmarking3

How to Conduct Competitive Benchmarking? Voxco is trusted by 450+ Global Brands in 40+ countries See what question types are possible with a sample survey! Try a Sample Survey TALK TO AN MR EXPERT Download MR Toolkit Every business is trying to outrun others competing in the same industry. It is often frustrating to figure […]

Quantitative Research

Quantitative Research1

Quantitative Research See what question types are possible with a sample survey! Try a Sample Survey In Quantitative research, marketers collect and analyze numerical data to make a data-driven decision. The research process uses Statistical Techniques to analyze, and interpret the numerical data collected from the audience. Quantitative Research is used to identify patterns, test […]

Quantitative Research vs Qualitative Research

Quantitative Research vs Qualitative Research

Quantitative Research vs Qualitative Research Voxco is trusted by 450+ Global Brands in 40+ countries See what question types are possible with a sample survey! Try a Sample Survey TALK TO AN MR EXPERT Download MR Toolkit 01 Definitions What is Qualitative Research? Qualitative research refers to the collection and evaluation of non-numerical data to […]

Brand Awareness

HOW TO INCREASE BRAND AWARENESS6

Brand Awareness See what question types are possible with a sample survey! Try a Sample Survey If your target audiences recognize your brand anywhere then you are winning in the game of Brand Awareness. While it may seem vague, establishing brand awareness at the early stages of a business is a game changer. It may […]

Competitive Benchmarking Framework

Conceptual Framework for Descriptive Design1

Competitive Benchmarking Framework See what question types are possible with a sample survey! Try a Sample Survey Competitive benchmarking helps a brand know where they stand in a market full of similar brands. It shows you how your brand measures up in comparison to your competitors. Competitive benchmarking helps identify gaps in process, strategies, and […]

Pricing Research

Descriptive Research

Pricing Research Voxco is trusted by 450+ Global Brands in 40+ countries See what question types are possible with a sample survey! Try a Sample Survey TALK TO AN MR EXPERT Download MR Toolkit 01 What is Pricing Research? Pricing research is a method of research that measures and evaluates the impact of changes in […]

Competitive Benchmarking and its Advantages

Competitive Benchmarking Advantages

Competitive Benchmarking and its Advantages See what question types are possible with a sample survey! Try a Sample Survey 01 What is Competitive Benchmarking? Competitive benchmarking is the process of using a set of metrics to understand your company’s position in the competitive market. It compares the performance of an organization with its competitors. Benchmarking […]