Robust backend panel management
- Broad list update capabilities. Import raw lists of panelists from other sources, with logical filtering and merging of duplicate records. Execute batch updates for maximum panel management efficiency.
- Logical panel creation. Add or update panelist profiles based on individual survey responses or overall survey activity. Create subgroups within panels for enhanced survey targeting and response analysis.
- Comprehensive attribute management. Add unlimited attributes to classify and categorize your panelists. Attributes can even be automatically added via pre-defined survey responses.
- Attribute-triggered actions. Use panelist attributes as selection criteria for survey invitations, rewards points allocation, and more.
- Detailed panelist activity monitoring. Track panelist communications, survey participation, and even the results of individual questions. Maintain an active panel by removing panelists who are not engaging with your surveys.