Professional and innovative solutions for surveying, tailored to the needs of Market Research

The challenge facing market research today is to explain and forecast consumer needs in a rapidly changing environment. In this context, high quality software and services are strategically important for maintaining competitive advantage.

Voxco provides both expert professional services and multi-purpose tools in the form of an integrated suite. Our clients in all fields appreciate the robustness, ease of use and continuous evolution of our software.

When in need of powerful scripting, or a multilingual survey tool for telephone (CATI), Internet (CAWI) or face-to-face (CAPI) interviewing, Voxco provides global and integrated solutions.

Voxco software covers the continuum of needs from managing different types of surveys within a same project to the dissemination of survey results, including dynamic and efficient panel management.

All collection modes can be used together (mixed mode) on the same survey. The collected data can then be cross-tabulated and analyzed using our statistical and crosstabs packages.

For telephone based surveying, Voxco's Pronto predictive dialer, working together with Voxco Interviewer addresses familiar challenges faced by data collection houses. The increasing costs of staff turnover, falling response rates, meeting work peaks and maintaining high data quality within short time frames find their answer in Voxco’s CTI solutions. They deliver improved response rates and reduce project turnaround times.

Media Audience Measurement
Our clients in media and audience measurement can count on Voxco Interviewer^TM together with our Pronto^TM predictive dialer to quickly set-up surveys enriched with centralized digital audio play-back. Random selection of clips to be played is a built-in option which is handled transparently. Interviewer's rich API enables you to build your own custom screens to efficiently capture daytime activities and audience.
 
Interviewer CAPI and Interviewer WebTM can be used for ad testing where you need to display images or play digital video-clips.

B2B Surveys
With clients in both the Market Research and the CRM industries, Voxco has developed software to the satisfaction of those for whom the quality of client contact is of high importance. Interviewing VIP's, CEO's, doctors or corporate clients, requires that the right interviewer talk to the right person at the right moment. Voxco Interviewer achieves this through its interviewer appointment management system, whether it be on an individual or interviewer group basis. Our Pronto telephony solution makes possible the call transfers from regular interviewers to specialists who will conduct the actual interview.

Interviewer Virtual Call CenterTM enables home interviewing for specialized interviewers. Live SQL links can be inserted in your telephone or Web questionnaire for pulling or updating the database.

Voxco's solutions for market research provide immediate benefits:

• User friendliness = easy to learn, and quick to deploy
• Profitability = immediate return on investment (ROI)
• Automation = high productivity
• Flexibility = multiple collection modes and increased project opportunities
• Capacity = unlimited geographical coverage