Voxco and Inmega Partners to Address the Growing Mexican Social Media Monitoring Market
Montreal, Canada – April 18th, 2012: Voxco announced today that Inmega Investigacion de Mercados (Inmega) has become its exclusive distributor of Acuity4 Social, its next generation social media monitoring and analysis product launched in May 2011. Under the terms of this partnership, Inmega will resell Acuity4 Social to market research firms as well as to enterprises throughout Mexico. The growth of the social media monitoring sector in Latin America is a well known trend. This agreement will support Voxco’s strategy to capitalize on the business opportunities that Mexico represents for its data collection and analysis software solutions.
Alongside this partnership, Inmega is acquiring a Voxco CATI system for its call center. The choice of this new system was made easy. It will improve the overall productivity of Inmega’s call center and, being fully integrated with Command Center™, Voxco’s multimode data collection platform, it allows for future evolution towards other data collection modes such as mobile, web, IVR, face-to-face, etc.
“We are very proud to be partners with a well established market research firm such as Inmega”, said Alex Suter, Voxco’s Director of Business Development. “With several offices throughout Mexico, more than 200 employees and a very good network of contacts in the local business sector, Inmega is well suited to become a strong partner for Voxco.” he added.
“Social Media are booming in Mexico and market research firms and enterprises start to understand the opportunities that these new media represent for them”, said Guillermo M. Gallardo, Inmega’s CEO. “These Social Media become a new way to listen to and understand current clients, potential customers and competitors. So we are very optimistic to partner with Voxco which has certainly the best social media monitoring product in Spanish currently available.” he added.
Inmega is one of Mexico’s first and leading providers of market research services. Inmega is an independent company offering face-to-face interviews, mystery shopping and CATI in Mexico and Central America for both quantitative and qualitative interviewing. In addition, its outsourcing division called “Humana” provides fieldwork and online services to international clients. Inmega specializes in beverages and food, construction, automotive and industrial sectors. It has offices in Mexico City, Monterrey, Guadalajara, Tijuana and Merida.
Voxco is a global provider of survey solutions that enable companies, market research firms and institutions to make informed decisions by providing them with the tools to collect, process and analyze data from their environments.