Strategir Chooses Voxco’s Command Center Solution to Improve its Technological Development
Paris, France – April 2nd, 2012: Today, Voxco announced that Strategir has chosen the Command Center™ software suite as its multi-channel data collection platform.
Strategir specializes in quantitative surveys, in particular in the consumer and luxury goods sectors. Its field study facilities comprise more than 350 dedicated interviewers, 25 different sites permanently equipped to conduct CAPI studies, a 30 seat call center for CATI, and online surveying operations.
Given this combination, Strategir was looking for a mixed and multi-channel data collection system enabling face-to-face, telephone and web studies to be carried out using a single scripting tool, and a common database to store the collected data and results.
Gilles Bernasconi, Managing Director of Voxco EMEA explained, “Our Command Center™ solution was specifically designed to address the fielding issues of a company typified by Strategir. We are very happy to collaborate with Strategir, and to be of service in its technological development.”
Luc Milbergue, Strategir’s founder, said “The objective was to equip ourselves with a tool which would allow us reduce the turnaround time for our surveys, and with the flexibility to handle all of our collection modes. Voxco’s Command Center™ meets these needs perfectly. This will enable us to provide results to our clients faster, and make it easier to manage our field operations.”
Strategir is a market studies firm whose chosen fields are, on the one hand, specialization in mass consumer, luxury, over-the-counter and retail markets, and on the other, to assist its European clients in local and international markets, from product innovation through point of sale.
Strategir is present in France, Germany, UK, Spain, China, and also in the USA since the beginning of 2012. The company focuses on a specialist role, significant investment in R&D, and international development to sustain its growth.
For more information about Strategir, please visit www.strategir.com.
Voxco is a global provider of survey solutions that enable companies, market research firms and institutions to make informed decisions by providing them with the tools to collect, process and analyze data from their environments.