Why Your Customer Feedback Survey Should Have an Expiration Date

Why Your Customer Feedback Survey Should Have an Expiration Date

No one is interested in drinking expired milk, or eating food that is past its expiration date and likewise, no one wants to participate in an outdated expired survey. Customer feedback surveys are living documents that allow an organization to get relevant data from the responses. If an organization is asking outdated questions on their survey, the data becomes useless. How can you leverage responses to questions that no longer represent the goals of your business?

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