Monthly app usage in the US has remained steady for the past 2 years, but recent research show that the amount of time users spend in their favourite apps has risen to 37 hours per month, according to research.
A Nielsen study of 5,000 participants revealed that the average smartphone user spent over 37 hours using their apps each month in Q4 2014, up from 23 hours in Q4 2012.
Entertainment apps (including weather and e-books) remain the top category for time spent, with a 26% increase of time-in-app over 2012.
There’s no question that apps are becoming more and more important to users, and to companies. Consider an intuitive user experience when you develop your survey strategy.