The American Marketing Association has teamed up with research body CASRO to produce this year’s AMA Gold Top 50 report, ranking US research suppliers.
The report suggests total US research revenue for 192 surveyed for-profit research firms grew in real terms by 1.6% in 2014. Four companies grew revenue by more than 40 percent! Total US research revenue in 2014 for these 192 companies was $10,632.7m, up 3.2% from 2013. The Top 50 companies have a lock on 93% of the overall revenues from the surveyed companies, demonstrating clear evidence of their dominant influence.
It’s great to see annual growth in our industry, as it’s an indication of US brands seeing the immense value of professionally gathered market research. Read the full article for even more info: