Upwardly mobile: in-app or web surveys?

Upwardly mobile

There has been improvement in mobile market research, but even with 87% of people owning a mobile device; only 27% have completed a quantitative survey and 19% a qualitative feedback in 2013.  It goes without saying the benefits of mobile surveys:  reach, targeting, timing and location data to name a few.  Though the on-going industry deliberation is whether mobile surveys are best delivered by app or web.  If apps appear to be taking over the mobile sphere, should a market research company create their own or would an in-app survey embedded in a brand’s app yield a higher response rate?  What is the approach you are taking?

Read the source article at Research

Let us help you.

Discover how we can help YOUR organization solve its current survey needs.