The Potential of iBeacon for Mobile Research

The Potential of iBeacon for Mobile Research

The iBeacon has great potential for mobile researchers.  In comparison to alternatives it is much more precise than GPS and further advanced in the field than NFC.  Though its’ success is not without challenges – people will have to be willing to receive surveys on an installed app and everything has to be aligned for the app to work properly.  The benefits of capturing ‘The Moments of Truth’  will be a beacon for researchers.

Read the source article at Research Access

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