The Big Data Impact on Market Research

The Big Data Impact on Market Research

Big data has, in a relatively short space of time, transformed or challenged the very fundamentals of every sector. As McKinsey and Company expressed in its 2011 report, Big Data: The Next Frontier for Innovation, Competition and Productivity, whatever sentiment you may presently possess regarding this technology, it represents the future. It is not so much about the size of big data – which is, in terms of volume, velocity and variety, ever-expanding – that makes it a game changer.

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