Product Planning Successes with our Client Feedback Team

Last month we drew back the curtain to look at the processes we follow to get client feedback. But we also wanted to share examples of the product features and developments that were guided thanks in part to direct feedback from our software users. So let’s do exactly that – below are some live product features that are in active development as a result of feedback from our clients.

Later this summer we’ll be launching version 6.0 of our overall Voxco Survey Platform. It will include a ton of new features for Voxco Online and an even tighter integration of our multimode survey channels. And many of those new features were initially spawned or fine-tuned via in-depth conversations with our client advisory committee. For example:

Side-by-side layout of look and feel editor

One of the anticipated new features landing in 6.0 is the addition of a side-by-side look-and-feel editor. The Theme Customization Parameters and Survey Preview panes will now be positioned next to each other, with sliding pane sizes. This improved use of screen space gives better simultaneous visibility during look & feel editing of your surveys.

Though the feature was kick-started internally by our R&D team, we used the advisory committee to validate our mock-ups and help us ensure the final product is as intuitive as possible. We’re excited to get this new layout launched and into the hands of the rest of our clients this summer. Here’s a sneak peek of what’s to come:

Apply display logic to a choice

Once we began speaking with our users, we started hearing many of the same pieces of feedback repeatedly. One of those frequent requests was two-fold:

  1. Provide the ability to apply show/hide logic to individual choices.
  2. Add a visual indicator of display logic on affected choices for users to see while editing questionnaires.

This simple suggestion quickly turned into one of our favorite parts of the upcoming 6.0 update. It should simultaneously make the survey experience more relevant for respondents while also improving the questionnaire-editing experience for our advanced users.

Additional feature suggestions

An advisory committee member suggested that we rework respondent case filters to make them easier to use. With that member’s input, we have added new case filter options (e.g. unsubscribe filters) via a tab navigation and ensure that all options for case filters are clearly displayed in one place.

Another advisory committee member collaborated with the Product team to help define an easier way to set up redirect URLs for third-party sample respondents, based on how they terminate the survey (completed, out-of-quota, screen-outs). In the past, this was done each time at the survey level, but they suggested adding the ability to create and customize profiles for each sample provider, and define default redirects for each. We liked the idea so much, we didn’t sit on it: it was included in an update that landed this week!

Future update: enhanced reporting features

We’re in the midst of planning a major future release for reporting enhancements. It’s an in-demand update that is high on our list of priorities, so the product team is actively working to determine which new features will be included once it lands. We sent out an all-user survey two months ago, and we have finished evaluating the results to help us prioritize the possible new features.

Storming ahead with help from you!

We’re regularly improving and evolving our survey tools. Join the conversation and help us define the future of the industry’s most flexible survey tools! We encourage all of our clients to answer the surveys when they come your way – results are read and analyzed by every key member of our product team and it’s one of the best ways to ensure that your voice is heard.

If you missed the survey, and have an awesome idea for a new feature that could benefit your survey team and other users, get in touch with our support team – we have a process in place to ensure that all feedback is taken into consideration and evaluated by the product team for potential inclusion in future releases.

Onwards and upwards! All with a little help from you, our loyal clients!

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