Market Research: 3 Reasons to Use Smartphones and 3 Reasons Not To | CEB Blogs

Market Research: 3 Reasons to Use Smartphones and 3 Reasons Not To | CEB Blogs

As smartphones get ever more prevalent, and ever more useful, it makes sense for a savvy Market Insights (MI) professional to work out how to use the massive amounts of information phones can collect and convey to generate customer insights. In recent research, CEB Market Insights looked at how members have been using smartphones, and found both opportunities for success and significant challenges. 3 Reasons to Use Smartphones 1.

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