Location, Location, Location: Catching Consumers Where It Matters Most

Location, Location, Location: Catching Consumers Where It Matters Most |

As our world becomes more mobile-centric, we as researchers are quickly learning that the work we do must adapt to fit consumers and their increasingly mobile lifestyles. GPS capability allows us to tap into this technology that is now a reality in consumers’ lives to help enrich the research we’re already doing. Consider how you might be able to use geo-location to add to your research:

Read the source article at Innovation Point of View

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