Integrating Data into a Holistic View

Integrating Data into a Holistic View

Market researchers and their clients face several challenges when incorporating data from multiple sources in order to craft a usable set of action plans. Yet without first creating a plan on how best to harvest the findings from multiple data sources, action plans for the organization may end up suffering from analysis paralysis. This puts researchers in the uncomfortable position of having to justify even more research when prior research initiatives sit on the shelf without being implemented. This article will outline strategies for taking full advantage of market research initiatives from multiple sources in order to create comprehensive action plans that have real results in real market scenarios.

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