Getting real survey answers out of smart, busy people — Medium

Getting real survey answers out of smart, busy people — Medium

How Quartz got 940 of the world’s business leaders to tell us how they consume news and respond to advertising * Mia Mabanta Mia Mabanta * 7 min read Getting real survey answers out of smart, busy people How Quartz got 940 of the world’s business leaders to tell us how they consume news and respond to advertising. In March, we conducted the Quartz Global Executives Study, a survey to better understand how senior business executives—our core users—consume news and engage with advertising.

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