From Telephone to the Web: The Challenge of Mode of Interview Effects in Public Opinion Polls

From Telephone to the Web: The Challenge of Mode of Interview Effects in Public Opinion Polls

Among the most striking trends in the field of survey research in the past two decades is the shift from interviewer-administered to self-administered surveys. Fueled by the growth of the internet, self-administration as a survey mode presents a mixture of opportunities and challenges to the field. Self-administered surveys tend to be less expensive and to provide ways of asking questions that are difficult or impossible to ask in an interviewer-administered survey.

Read the source article at Pew Research Center

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