Remember that when we use the term ‘mobile devices’, we’re not only talking about mobile phones. Tablets already have strong acceptance and usage across Europe, and it’s growing fast! By the end of 2015, an estimated 163.3 million Western Europeans will have access to a tablet and use it monthly – up 11.2% from 2014.
The Top 5 countries break down as such:
- United Kingdom: 32.8 million users (that’s 63.8% of all regular internet users!)
- Germany: 31.0 million users
- France: 24.3 million users
- Italy: fewer than 18 million users
- Spain: fewer than 18 million users.
It’s expected that there will be healthy growth across all Western European. By 2019, over 40 million new users add to the figures above, pushing the regional total past 205 million. The UK will likely have over 40 million regular tablet by that time.
Forgive the broken record, but if your online surveying solutions aren’t already adapted for the greatly increasing numbers of mobile device users, there is no time like the present. Tablets and smartphones are increasingly pushing desktops aside as primary internet access devices each year.