Dialer Productivity: The key to profitable phone survey centers

What a difference a dialer makes. Well, a good one at least…

When Voxco first opened its doors over 25 years ago, we were known as an industry-leading vendor of phone survey center software and hardware. Nothing has changed in those terms since then – Voxco still leads the industry in phone survey systems. But the channel has gone through some dramatic fluctuations since then. Our phone survey system has adapted to keep pace, but the industry itself has evolved to a point where every dollar matters.

New survey call centers aren’t opening their doors very often. Those that remain stay very busy and remain an important part of the MR landscape, but their profit structures are changing. Their bottom lines become more fragile as researchers branch out into online and mobile survey solutions, and respondents become harder to reach on the phone.

From twenty-five years’ worth of conversations that we have had with clients and other industry thought-leaders, it is clear that productivity is the only metric that truly matters to a phone survey center’s profitability. And the cornerstone of maintaining that productivity? A good dialer, which will make or break your ROI.

Dialing Productivity

Phone survey center productivity is essentially evaluated by how quickly the dialer connects interviewers to respondents. Downtime between calls adds up dramatically: if an unproductive dialer adds just 5 extra minutes of interviewer downtime in an hour, a 100-seat call center wastes over 65 hours every day. This simple calculation tells you how essential a productive dialer is to an organization’s bottom line.

Made for Researchers

Voxco Dialer is designed by researchers, and for researchers. The dialing algorithms are fine-tuned based on ideal research connection speed and realistic drop rates. It’s packed with advanced features that are developed with researchers in mind (ability to accept inbound calls, transfer out, direct conference, partial recording, audio playback, and more). There is no other dialer on the market that’s more tailored to phone survey organizations.

Dialer Flexibility

But even though the out-of-the-box dialer is designed for research usage, it still further adapts itself to your own call center’s reality. It can be used in five different dialing modes that quickly connect calls, regardless of your interviewer methodology. Over time it balances its dialing algorithms based on your own call center’s statistics, and pro-actively cleans out-of-service numbers to eliminate time wasted on bad calls. Voxco Dialer is always working behind the scenes to optimize its own productivity to the reality of today’s phone survey center.

Quality Control

Note that quick connections don’t matter if the work itself is done in a sloppy way. Unlike most out-of-the-box dialers, Voxco Dialer is packed with real-time monitoring and reporting tools to constantly track project and productivity. Call recording and live audio monitoring let your managers qualitatively evaluate interviews. So you’ll know if you’re maximizing its potential.

Contact Us

Phone survey research is a game of inches. Adding up those inches over time makes it clear how great an effect dialing productivity has on the bottom line. Maintain productivity and you’ll maintain profitability. Get in touch with a phone survey expert today to evaluate a better dialing solution.

6 ways technology can help you tackle sensitive survey questions

Members of the market research industry find themselves fighting tooth and nail for decent response rates and representative sample. So when your study is about drug use, sexual behaviors, political and religious beliefs, or other sensitive topics, you’ll need to ensure that you’re doing everything possible to keep response rates steady.

Asking sensitive questions via surveys or interviews can be considered intrusive or offensive, regardless of what the respondent’s answer may be. And if the respondent feels that their response could be contrary to popular societal norms, they may be more inclined to provide a dishonest answer that conforms to their perception of normal (this is called ‘social desirability bias’). Compounding the issues of question intrusiveness and social desirability bias, respondents may not trust that their responses will remain anonymous, or that the data will be kept secure.

Sensitive questions can negatively affect three important survey measurements: overall response rates, single question decline rates, and response accuracy – due to a higher percentage of respondents who answer sensitive questions dishonestly. That means that the inclusion of sensitive questions in a survey needs to be handled in an intelligent and delicate way whenever possible. Fortunately, technology can help.

The chosen survey channel can compound the issues around sensitive questions. The selected channel can exponentially increase respondents’ hesitation to answering sensitive questions:

  1. Self-completion surveys (e.g. Voxco Online): in which respondents complete surveys on their own time and in privacy;
  2. Telephone interviews (e.g. Voxco CATI): in which survey call center interviewers ask respondents questions over the phone;
  3. Personal interviews (e.g. Voxco Mobile Offline): in which interviewers use mobile devices to ask respondents questions directly in a face-to-face setting.

In general, respondents are more likely to answer sensitive questions honestly via self-completion surveys. But there’s tremendous value in choosing personal interviews over self-completion surveys, or choosing a complimentary multichannel approach, so interviews should not be ruled out immediately.

Here are six ways to use technology to boost response rates and response accuracy on sensitive questions:

1. Channel selection

As we mentioned above, self-completion surveys that can be taken by respondents in privacy offer a better atmosphere of anonymity which helps respondents feel more comfortable answering sensitive questions. The elimination of an interviewer can also reduce the social desirability bias introduced by the presence of another person.

2. Multichannel studies

Your studies don’t need to stick to only one survey method. Using an integrated survey platform, you can target a single respondent database and follow sample across multiple channels. For example, after a phone interview is completed, invite a segment of the respondents to complete an online survey. The logic of the online survey can trigger follow-up questions based on their CATI responses and probe into more sensitive topics that respondents would be less likely to confide to an interviewer.

3. Live channel switching

Consider redirecting interviewees mid-interview to a self-completion channel to ask sensitive questions. This temporarily gives respondents the anonymity and privacy needed for sensitive topics. Redirect CATI respondents to an IVR system to answer a few sensitive questions using their phone keypad, then return them to the interviewer to finish the survey. Pass the CAPI tablet to respondents directly and let them enter their answers directly into the questionnaire without having to say the words aloud to an interviewer.

4. Live question wording changes

As your survey progresses, be sure to keep an eye on real-time response analytics. If you note significant drop off rates at a specific question, or higher-than-average item nonresponse rates on specific questions, take action! Alter question wording, and instantly push the updates live. Add in some language that emphasizes survey anonymity and data security when surveys start veering into sensitive territory. That’s the benefit of live survey updating.

5. Survey logic/flow changes

If early results show that respondents are being turned off by sensitive questions, you could also adjust the logic and flow of the survey. Move sensitive questions further into the survey to build more trust and rapport with respondents before they get to them. If you have a sensitive question earlier in the survey, trigger ease-in questions and language to show only for those respondents who chose ‘refuse’ on the first sensitive question. Or go the other way: build trust with those respondents who did answer the sensitive question by hiding demographic or identifying questions at the end of the survey that could make respondents feel that their responses will be connected back to them.

6. Data hosting

Sometimes it’s enough for respondents to know that the survey is anonymous. But other respondents could want assurances that their data is being stored with the highest possible security and encryption, or on internal servers versus stored “out there” in the cloud. So give them those assurances.

Use technology to maintain response rates!

In a period of declining response rates, it is likely that respondents will be even more reluctant to take part in surveys that tackle sensitive topics. And in an age of growing concerns over data security, those who do respond to your surveys could be less inclined to reveal potentially embarrassing information about themselves.

Even in self-administered surveys, respondents may still misreport or refuse answers on sensitive questions. But there are a number of ways to use survey technology to your advantage when asking the tough questions. Get in touch with the team at Voxco if you’d like to discuss more unique ways to use a flexible survey platform to collect sensitive respondent data.

5 perceived pains of switching phone survey software

There are thousands of companies stuck using antiquated, non-intuitive phone survey software. That leads to frustration among survey creators and interviewers, which hurts the organization in a figurative way. The lost productivity from below-average hourly talk times caused by inefficient CATI and dialer systems is a far more real pain: it hurts the bottom line. Those two distinct pains usually serve as the catalyst to switch phone survey systems and start solving the problem.

Ironically, pain is also the #1 worry that organizations have that prevents them from taking the leap to a better phone system as well. Switching is expected to be a huge commitment, and a tremendous drag on time and resources to make it happen correctly. It’s that fear of pain that keeps them using the original CATI software and dialer, as much as it might hurt. For some, it’s an endless cycle.

So what are the perceived pains involved in switching telephone survey software, and how can you minimize the hurt, or avoid it altogether? We talked with the Voxco transition services team to find out why companies are so afraid of switching, and how the team minimizes the pain and maximizes the benefits.


Switching means downtime, right? No phone survey organization wants to commit to long periods of inactivity while software and hardware get installed, databases are transferred, and users get trained. The undefined length of time that the organization could be nonoperational is a big worry, mostly because it’s an unknown.

The Voxco transition services team works during off hours and in batches to install Voxco CATI and Voxco Dialer. This ensures that as many interviewers as possible remain active at all times. And the gains in productivity from using a better survey platform can quickly outweigh short bursts of downtime.

Data integrity

Keeping stored data secure throughout the switching process is essential. The assumption is that the act of transferring data is time-consuming, and risky. There’s a very real worry that respondent and response data will be lost in the process.

Our transition team are data integrity experts. We maintain high security levels through the entire data transfer process and work with your organization to ensure data stays safe.

Survey replication

It’s not just data that needs to be transferred, but the phone surveys need to replicated on the new CATI platform. Active surveys, surveys in development, and past surveys. Project managers have valid worries about how much effort is required to accurately copy relevant projects from one CATI platform to another.

Our Pro Services team spends their days creating, replicating, and editing surveys on Voxco CATI. We even include a free block of their time in our transition process to ensure that your most important surveys are up and running ASAP. For those surveys you choose to replicate yourself, rest assured: our training team and intuitive platform will have your team up and running in no time.


Even if the physical software switch and hardware installation are handled by experts, what about the day-to-day users – the interviewers? They don’t know how the new CATI platform works, and managers worry that it could take a long time to get them comfortable enough to be productive.

The Voxco transition team includes trainers who are familiar with our leading competitors’ phone survey systems. Our training caters to your existing knowledge and expertise: it’s customized to the CATI system you used in the past, and your overall comfort level with phone survey project management.

Service & Support

There are a ton of CATI software platforms in the industry where the support team is impossible to reach. So new clients want to know: how reachable is your support team?

We serve a specialized client list at a very personal level. Our follow-the-sun support team is reachable almost any time, and prioritize newer phone system clients who are transitioning to Voxco for the first time.

Remove the pain

We know how worried survey organizations are about switching telephony systems. The worries are usually quite valid, and the effort needed could be significant.

The Voxco transition services team has one goal in mind: to be the antidote to your pain. Everything we do is designed to reduce pain: reducing the pain of using outdated platforms, and reducing the pain of switching. They do this by customizing the transition process to each organization’s specific needs. Learn more about how painless switching telephony systems can be for you.

Are personal interviews better than self-completion surveys?

We recently outlined the benefits of letting respondents complete surveys with no guidance from interviewers. Self-completion surveys are the most common method for quantitative surveys in the market research industry, primarily due to the cost and ease of deployment.

But what about interviewer-led quantitative surveys? What are the benefits to having a professional guiding respondents through a survey (face-to-face or via telephone) and recording their answers?

Here are a few reasons to choose interviewer-based surveys versus self-completion:

Location-specific, moment-specific insights

In-person surveys are brought directly to the respondent, wherever they are. This is a huge advantage for interviewing consumers when they are still present in the specific place your survey references (e.g. mall, in home, tourist destination). Interviewers can even incorporate a full product experience, including touching, tasting, or viewing products in their natural setting.

Asking for feedback while respondents are still experiencing something will generally lead to richer responses than relying on their memories.

Interviewer guidance

In-person or telephone interviewers can provide assistance and clarity on question meaning. They can ensure the question was answered adequately. They can aid recall by prompting. And they can keep respondents motivated to remain focused on the survey.

Well-trained interviewers (and well-structured/well-written surveys) can accomplish all of this without biasing the survey results themselves.

Reach new respondents

In-person and telephone surveys allow you to reach groups with lower internet penetration. And friendly interviewers can motivate participation from some types of people who could be less likely to respond to online surveys/join online panels.

When beginning a project, survey project managers are faced with the task of reach. If their existing online survey panel/database isn’t specific enough to the required demographic, intercept interviews or regional dialing can reach a whole new world of respondents with no prior need for their contact information.

Lower respondent initiative needed

Once a respondent is reached in-person or on the phone, all they need to do is verbally answer questions as they’re posed by the interviewer. There’s no need for them to read the questions, or to manually manipulate the survey itself to provide responses.

Why not both?

The market research world is not black-or-white, and researchers fortunately don’t need to choose between exclusively online or exclusively in-person surveys.

Some studies need the speed and freedom provided by online self-completion surveys. Some need the richer level of respondent data that generally comes from interviews. Most researchers see the value of both; these methodologies can be packaged to offer the flexibility of channel choice on individual studies, and the power of a centralized multichannel survey database.

What’s right for you? Let us know and we’ll show you how the world’s most flexible survey software can fit into your methodology, and fits comfortably into your budget.

4 ways survey call centers are adapting to new TCPA changes

Change is sweeping across the decades-old phone survey industry, and large survey call centers across the US are reacting in a variety of ways to the new TCPA regulations that we summarized last week.

As one of the industry’s leading suppliers of phone survey research systems and dialers in the US, the Voxco team has a unique point of view on the 2016 reality of the dialing landscape. We have a direct connection to many of the largest and most advanced survey call centers in the US, and we have talked numerous times with most of them since July 2015, when the TCPA changes were first announced.

We’ve seen first-hand how most of them initially reacted to the updated regulations, and how they have adapted in the 18 months since. Here are four distinct groups that we have observed:

1. Integrated Manual Dialing Solution

These survey call centers have absorbed the full cost of adapting and complying, and it’s already paying off. They have fully adapted by setting up a second, distinct dialing environment where they have integrated a manual dialing solution with their CATI survey software.

Based on the respondent list, these survey call centers split projects across the two environments:

  • They use an autodialing environment for dialing known landlines or for dialing mobile numbers where they have received consent to call (usually respondent panels). This environment can now also be used for some government projects.
  • They use a manual dialing environment for dialing unknown numbers and known mobile numbers.

The benefit of this decision is the ability to retain interviewer productivity by having CATI systems feed phone numbers directly to interviewers who then manually activate the dialing hardware with as little as one click. Because the dialer is integrated with a CATI survey system, project accuracy and analytical consistency are retained via native call recording, live monitoring, and dialing analytics pulled directly from the dialer.

2. Manual Dialing on Detached Phones (Analog or PBX)

This second group has their interviewers using physical telephones to manually dial mobile and unknown respondents in a separate environment from autodialing projects. When a new case is presented to an interviewer via their CATI system, they switch their focus to the physical phone, and manually dial the 10-digit number.

While the process is technically compliant, it negatively affects call productivity and accuracy, which is hurting bottom lines. Using real phones (vs. a fully integrated manual dialing system) to dial causes a huge drop in interviewer productivity – some project managers we have spoken with have told us it can add 30-50% more time per call.

With no CATI-integrated dialer to assist interviewers, project managers are seeing lower calling accuracy via interviewer misdials, and the lost benefits of built-in call recording, live monitoring, and integrated call analysis that come with dialing hardware.

3. Manual Dialing via an Existing Autodialing Solution

For various reasons, this third group is unwilling to make sweeping changes to their internal dialing environment set-up. Yes, they are aware of the TCPA changes, and try to comply with the manual dialing rules by having their autodialer prompt interviewers to physically dial mobile and unknown numbers. But they are still manually dialing from within an autodialing environment, which negatively affects the ‘evidence’ that proves those calls were manually dialed.

When projects have razor-thin profit margins, it’s hard to justify making huge internal changes but this solution really is the worst of both worlds: lost productivity via interviewer manual dialing, paired with the inability to prove compliance since projects are completed from within an autodialing environment.

4. Laying low & observing

Yes, there are still some survey call centers who when we first reach out to them, admit that they have been taking a wait-and-see approach. It’s clear that the definitions swirling around the TCPA are still fluctuating, so some survey call centers may still be continuing with no major changes, waiting for more concrete definitions of compliance.

Revenue is dropping as they avoid major new projects, and active projects are being completed using the same processes that were in place 18 months ago, including the use of autodialers. Retaining maximum productivity while accepting maximum risk. And it’s probably only a matter of time before a respondent who is aware of the new regulations pushes back.

Next steps

The new TCPA regulations are here to stay. Yet there may be survey call centers out there who are not fully compliant with the new rules, and remain at risk. And many of those who are compliant, are doing so at greatly reduced productivity by using detached phones to manually dial mobile and unknown respondents.

The TCPA regulations will remain an obstacle for many survey research studies, so it is becoming more essential by the day to move towards compliance sooner rather than later. Consider Voxco TCPA Connect, which allows a distinct manual dialing environment while retaining maximum project productivity, consistency and accuracy. Contact us to review how the process works.

Still shifting: An update on TCPA and survey dialing in 2016

Despite the FCC labeling their sweeping new TCPA changes as final back in July 2015 when they were announced, the actual dialing reality for survey call centers in the US is still shifting and settling.

The initial July 2015 ruling was a set of strict, sweeping changes that affected everyone in the phone survey research industry. In summary, it stated:

  • An autodialer may not be used to contact any mobile number in the US unless explicit consent was received from the number’s owner.
  • Dialing hardware could not be used, even if it only had the ability to be used as an autodialer, regardless of whether those features were being used.
  • The burden of knowing which numbers were mobile and which were landlines rested on the shoulders of the dialing party. If a number had been reassigned, a call center was responsible for tracking the change, and was only given a single erroneous dial to figure it out.

The ruling itself aimed to counteract an outdated reality – it seemed to be a response to the cost of incoming calls to mobile phone owners. It ignored the fact that major carriers across the United States have all but abolished the charging of talk and text by the minute in favor of unlimited anytime calls.

Another thing that seemed clear to industry analysts was that the changes were designed to dissuade fully robotic telemarketing and automated random-digit dialing. But since the changes were so sweeping and did not specify anything regarding the content of the calls, it also unfairly targeted real interviewers at survey call centers who use automated dialers to contact numbers off of authentic lists of respondents.

So naturally, the changes were not taken lightly by valid survey call centers across the nation. Industry leaders from CASRO and the MRA filed a motion to intervene. They demanded clarity around the definition of an autodialer, and sought relief from the risk of dialing reassigned numbers.

Possibly due in part to the pressure from legitimate researchers, the FCC has since announced exemption for the federal government and its contractors, indicating a shift back towards exemptions for legitimate survey call centers working on legitimate research projects.

Shortly thereafter, a closely followed TCPA court case came down on the side of the defendant. Thanks to this ruling, the hotly debated definition of an autodialer finally had a little clarity, and it shone a little more light onto the FCC’s definition. Because a real human had activated the dialing within their CATI system to dial the phone, it was not considered an autodial. The hardware used did not have the capacity to auto-dial without human intervention, and had no predictive or random number capabilities.

So it’s clear that the initially sweeping TCPA regulations are being relaxed a little to account for human-staffed survey call centers conducting valid research. More changes are still expected and being pushed for, and far more concrete definitions should soon help survey call centers better adapt.

We’re keeping a close eye on the shifting definition of the ruling, and ensuring that Voxco TCPA Connect always adapts to the legal reality. TCPA Connect is a manual dialer with no capability of autodialing or predictive dialing. It can be used as a single button-dialer that connects directly to Voxco CATI and lets human interviewers contact respondents far more efficiently than manual dialing. We offer multiple possible deployment scenarios that fit varying needs.

Designed and managed by phone survey experts, Voxco TCPA Connect will always offer the maximum productivity while allowing call centers to adapt to the 2016 dialing reality. Give us a shout to see how it could work for you.

August Software Feature Updates

August Voxco Survey Software Feature Updates

Another month, another round of survey features being added to the Voxco platform. We’re excited to update you on what’s new now that the software was updated overnight. Here we go!

SFTP Support

When uploading survey results to an external site, or downloading raw data files for importation into the Voxco survey platform, we now offer full SFTP support in addition to the pre-existing FTP service.

SFTP is an even more secure method of transferring data that uses a private and safe data stream. Its major benefit is that it encrypts the connection between your computer and the FTP server, never sending file data or passwords as clear text.

SaaS Support for Twilio

Twilio allows its users to programmatically make phone calls and send text messages using its web service APIs. Now, Voxco clients who regularly use Twilio’s short codes when auto-sending SMS text messages can now be fully compliant with provider requirements by enabling an automated response for keywords like ‘help’, ‘stop’, or ‘unsubscribe’.

Survey Widgets Compatibility

Ok, this one isn’t new, but we’d like to highlight it anyways. Survey Widgets offers the ability to add even more innovative features to your online surveys (e.g. enhanced sliders, rotating image galleries, or dynamic image rankings). Fun surveys enhance the respondent experience and drive completion rates & response quality. Their entire library of widgets are fully compatible with Voxco Online and Voxco Mobile Offline.

Lookup Table Filter Conditions: New Operators

You can now more easily return values which are or are not in a list of comma-delimited values by using the new In/Not In operator.

AllRows Piping Command

You can combine the above operator with the new AllRows piping command to generate a CSV list of all answers across a loop.

The command can also be used to return a list of all answers for all mentions of a specific question across all rows of a loop.

For example:

Q1 Checkbox question with choices 1,2,3

  • Q1 loop 1 = 1
  • Q1 loop 2 = 1,2
  • Q1 loop 3 = 3

[Q1.AllRows] will return 1,1,2,3

Update Details

Have any questions about the above functions or compatibilities? Contact your local support center or your Voxco rep. We’re happy to help you get the most out of your Voxco survey software!

TCPA changes: Time for Market Research to pivot

The Telephone Consumer Protection Act: We Reap What We Sow

Has our own behaviour as an industry led to the recent changes to the Telephone Consumer Protection Act in the US?

After 24 years of advising businesses to stop selling people stuff they don’t want over the phone, the TCPA has been updated to a point where almost the entire US call center industry has had to quickly change the way they operate. Did we think that the good intent of Market Research was enough of an excuse to continue following quarter-century-old practices?

In 1991 when the TCPA was originally passed, cell phones were virtually non-existent. Each home had one or more landlines, and organizations (some with good intent and some with ill intent) blanketed the network with unsolicited phone calls. Today, nearly every household across the US has at least one cell phone, and the sour relationship consumers have with unwanted phone calls has transferred to mobile, where once-innocuous practices now feel invasive.

We know that many respondents don’t enjoy speaking with organizations over the phone to answer surveys much more than they enjoy listening to a dinnertime telephone pitch about timeshares. There were moments of hope along the way that spammers would start getting punished and stop sullying the practice of phone research, but spammers don’t care much about regulatory boundaries – they know what they’re doing is unethical and they’re constantly seeking to exploit the system.

Thanks mostly to these scammers and spammers, unsolicited calls have become such a toxic part of today’s American culture that, even with legal ways to dial respondents, it may have become unappealing to do so in the same manner as we always have.

The never-ending stream of survey requests in every aspect of our daily lives may have tainted the previously clean karma of the classic evening phone survey. Today’s respondents may simply be tired of hearing from us in that same 25-year-old format. A more robust, 2015-savvy focus needs to be applied to the human experience of taking a survey, regardless of the channel. It’s become essential that we respect peoples’ time and the value of their time.

TL;DR: in addition to following the letter of the law, try to understand and comply with the intent of the new TCPA. Respect people’s time and privacy and find new ways to adapt to a new respondent landscape.

Want to discuss how the TCPA is affecting your business? Get in touch with one of our Senior Telephony Experts.

Read the source article by Jason Anderson on the GreenBook Blog

Cellphones to blame for 2012 polling inaccuracies

Study tells pollsters: Call more cellphones

The culprit of the 2012 US election polling inaccuracies, according to two professors in the department of statistics at Oklahoma State University (OSU), was cellphones. Pollsters need to recommit to stricter methodologies or risk further poll inaccuracies in the future.

Prior to 2012, state election polling tended to be accurate, but for the 2012 presidential cycle public polls had Mitt Romney as the winner of many battleground states. A post-election analysis noted that public opinion pollsters who only called landlines performed poorly, generally showing results that skewed more Republican than Democratic. It turns out that cellphone-only households don’t poll the same as the landlines, which leads to more bias in general.

In the 2012 election cycle, 40% of all US households were cellphone-only (CPO Households) up from 8% in 2006. Those households tend to lean more towards Democratic support (let your imagination determine the reasons), and so their underrepresentation is greatly skewing the results. It turns out pollsters are partially ignoring a defined portion of the population who vote decidedly differently from the segment who are being polled. And if we keep following this increasingly-invalid sampling methodology, polls will become even more skewed in the future – in just 3 years, it is estimated that CPO households are at nearly 60%.

Of course as political pollsters try harder to reach CPO households, FCC restrictions and the increased costs associated with stricter cellphone-calling are making it harder to follow standardized telephone survey methodology by equally weighting CPO and landline households. The OSU professors recommend that sampling methodology is adjusted “to reflect the new realities and account for a segment of the CPO voting population that tends to vote for Democratic candidates.”

Full regulations surrounding the new ruling by the FCC on TCPA changes has been released and we are working to provide a summary of the meaning soon. Keep an eye on the blog for what it means and how it will affect telephone surveying of CPO households.

Read the source article at The Magazine for People in Politics

Protect Your Data Before It Costs You

The Real Cost of a Data Breach: More Than Just Incurring Legal Fees and Reputational Harm To Your Marketing Research Business

Data breaches are a big concern for market researchers across the USA. If you don’t realize the threat that breaches could have on your organization, consider this: a breach involving 10,000 records could push your organization’s exposure to over $2 million in costs to address it.

According to a recent study released by the Ponemon Institut, the cost of a data breach is estimated at $217 per record. Costs could include potential legal damages from client or respondent lawsuits, plus the associated defense lawyer fees. But on top of that, there are major costs associated with following data breach notification requirements of each state, ,mandatory payments of identity theft services for respondents whose records were breached, and likely you’ll need the help of a good PR firm to steer your brand back on course.

It is crucial that market research organizations are pro-actively limiting their risk of being the subject of an attack. Consider whether or not your organization is following best practices to defend against breaches:

  1. Be sure to use appropriate data encryption on all data that you are hosting on-site.
  2. Involve employees in data security efforts. In a recent analysis of over 1,000 recent data breaches, the Online Trust Alliance found that staff error or social engineering were to blame in almost 30% of the cases.
  3. Dispose thoroughly of all data that is no longer needed.

Voxco software and servers are both extremely secure and we do everything we can to protect your data, but additional pro-active steps are strongly recommended for research organizations worldwide.

Read the source article by Stuart Pardau at the MRA

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