August Software Feature Updates

August Voxco Survey Software Feature Updates

Another month, another round of survey features being added to the Voxco platform. We’re excited to update you on what’s new now that the software was updated overnight. Here we go!

SFTP Support

When uploading survey results to an external site, or downloading raw data files for importation into the Voxco survey platform, we now offer full SFTP support in addition to the pre-existing FTP service.

SFTP is an even more secure method of transferring data that uses a private and safe data stream. Its major benefit is that it encrypts the connection between your computer and the FTP server, never sending file data or passwords as clear text.

SaaS Support for Twilio

Twilio allows its users to programmatically make phone calls and send text messages using its web service APIs. Now, Voxco clients who regularly use Twilio’s short codes when auto-sending SMS text messages can now be fully compliant with provider requirements by enabling an automated response for keywords like ‘help’, ‘stop’, or ‘unsubscribe’.

Survey Widgets Compatibility

Ok, this one isn’t new, but we’d like to highlight it anyways. Survey Widgets offers the ability to add even more innovative features to your online surveys (e.g. enhanced sliders, rotating image galleries, or dynamic image rankings). Fun surveys enhance the respondent experience and drive completion rates & response quality. Their entire library of widgets are fully compatible with Voxco Online and Voxco Mobile Offline.

Lookup Table Filter Conditions: New Operators

You can now more easily return values which are or are not in a list of comma-delimited values by using the new In/Not In operator.

AllRows Piping Command

You can combine the above operator with the new AllRows piping command to generate a CSV list of all answers across a loop.

The command can also be used to return a list of all answers for all mentions of a specific question across all rows of a loop.

For example:

Q1 Checkbox question with choices 1,2,3

  • Q1 loop 1 = 1
  • Q1 loop 2 = 1,2
  • Q1 loop 3 = 3

[Q1.AllRows] will return 1,1,2,3

Update Details

Have any questions about the above functions or compatibilities? Contact your local support center or your Voxco rep. We’re happy to help you get the most out of your Voxco survey software!

Online surveys are not enough

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Part 1: The oversaturation of online surveys.

Online will remain the #1 survey channel for the time-being, and deservedly so. The channel offers the ability for respondents to privately complete surveys on their own time. For researchers, data can be processed immediately, and there are no additional costs for interviewers.

But because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated and respondents are getting overwhelmed. Online survey invitations are everywhere, and the surveys they link to are often sloppy. And the resulting online survey clutter leads to survey fatigue, which leads to a range of data collection issues, none of which are good news for researchers:

  • Declining response rates. Many online surveys see single-digit response rates as low as 2%. And respondents who do complete the surveys generally have an extreme opinion: they’re either ecstatic or livid. It’s difficult to get a balanced opinion when you’re only talking to outliers.
  • Reduced respondent attention span. For respondents who still complete surveys, the increased frequency can affect their in-survey attention span. The more survey questions they see, the higher their tendency to burn through questions too quickly without adequate thought.
  • Market saturation. With so many surveys vying for a respondent’s attention, how can one organization get their survey noticed and completed?

So are online surveys doomed? Of course not – but researchers tasked with deploying them are certainly being challenged. We’ve discussed numerous times in the past how to make online surveys more engaging. Here is the TL;DR version:

  • Design surveys well. A no-brainer, but so important. Keep online surveys short and sweet on the surface. Nowadays, if your survey looks cheap or takes longer than five minutes, you’ll start losing a portion of the respondents who were willing to click on the link in the first place.
  • Listen and Adapt. Surveys are a two-way conversation. Ensure that the respondent knows you’re listening to their answers. Use logic to skip irrelevant questions or pipe in past responses. If a respondent feels like they are being heard, they’re more likely to share.
  • Incentivize. Incentives increase response rates which offsets your sample cost. Unincentivized survey requests are a primary target in the rising pushback against online survey invitations.
  • Personalize the invitation. Ensure that survey invitations speak to the right people, and acknowledge the respondent situation. Use a clean sample source and personalize the message to clarify why they were chosen (eg. “Thanks for your purchase of X last Tuesday…”).
  • Create a community. Cut to the heart of your customer base and nurture your own panels of your loyal consumers. It’s a lot of work to create and manage, but an incentivized, permanent panel will give you a constant finger on the pulse of your most important customer segment.

Online surveys are an essential part of any Voice of Customer or research program. But in today’s industry reality, you need to accept that getting a respondent’s attention online is extremely challenging. Get your surveys noticed by complementing well-designed online surveys with surveys conducted via alternate channels.

Break through the heads-down, clutter-ignoring patterns of an average respondent’s daily routine. Think differently about how to get your survey noticed by respondents. Taking your survey project out of your own comfort zone can take you into a new zone where respondents actually notice your surveys.

We’ll expand more on this idea through this three-part blogpost series. Read Part 2 (Get surveys noticed in the offline world) now and Part 3 (The multi-channel advantage) will land in the coming weeks!

C2 Montreal will use Voxco MultiMode to measure 2016 event success

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This year one of the world’s premiere business events celebrates its fifth year, and we’re super-excited to play a pretty important role. C2 Montreal combines Commerce and Creativity by bringing together over 5000 international creative minds to explore trends, opportunities and disruptions on the horizon.

The event includes big name talks, innovative brainstorming workshops, and a massive outdoor village with daily entertainment. It has been called “a conference unlike any other” by the Harvard Business Review.

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For a modern event that celebrates what’s trending in creativity and commerce, it’s essential that the organizers keep a finger on the attendee pulse during the show. They then also need to use post-event attendee feedback to ensure that their show is constantly evolving and will keep attendees coming back year after year. And that’s where Voxco is lending a hand.

We’ve joined forces with C2 to help them with their multifaceted attendee feedback needs. We’re thrilled that they have adopted Voxco MultiMode and will be putting it to the task for this year’s event. Their program will include:

  • On-location mobile surveys: To measure the pulse of the event while attendees are in the moment, volunteers with tablets will conduct surveys both inside the event and outside at the village. These mobile surveys will offer event organizers a live snapshot of attendee satisfaction levels and a notification system will alert organizers of time-sensitive feedback so that they can instantly take action on the results.
  • Post-event online surveys: Using Voxco Online, event organizers will invite attendees shortly after the event closes to answer a self-completion survey. It will measure their satisfaction and recall of numerous event activities, and identify how many business connections they made. All the feedback will then be analyzed and will help fine-tune the show in upcoming years.
  • Professional Services: The Voxco Professional Services team will handle all survey programming and design work for the project, to allow the organizers more time for analyzing and reacting to the results.

Voxco MultiMode will be a major upgrade over the overly simple DIY solution that the C2 team used in the past. The ability to design more engaging surveys, interview attendees live on the floor, and the expert programming and design services are all a huge advantage for the event organizers.

photo_by_Allen_McEachern

Get in touch with the Voxco team today if your event would benefit from a more flexible attendee feedback solution!

Avoid these 10 mistakes when managing panel communities

11 mistakes to avoid when running an online MR community

Stephen Cribbett of Dub Research in London recently published a post that was picked up by Quirks. The article perfectly highlights the downfalls that many researchers face when planning and launching a new panel community.

The article was written from the POV of focus groups and qualitative communities, but the concepts are still heavily influential for launching and nurturing survey panel communities. We’ve shortened and a little and highlighted the most important tips below.

In short, remember that panelists are busy people. Busy people who have a genuine interest in participating in your research. So be sure to cater to them – acknowledge them, make them feel welcome, and ensure that they feel comfortable enough that they will stick around and share their experiences with you. On with the list:

1. Creating a virtual ghost town

When your research community launches and the first person to arrive finds a community devoid of people, conversations and any life forms, they’ll be experiencing what’s referred to as a virtual ghost town. And nobody wants to be the first person at a party.

Establish some energy by seeding content from the very beginning, and sometimes even before the community has launched to participants.

2. Failing to welcome and brief participants

Eager to begin the research activities, researchers can sometimes forget the critical importance of establishing rapport and warming up participants. Encourage them to open up and express themselves, making certain that they understand that there is no right or wrong answer.

To facilitate this, consider using ice-breaking activities such as an open discussion or mini ‘fun’ surveys. When new participants come into the research community and see these existing activities, it gives them a head start in getting to know the other respondents (if structured as open discussion), or understanding the structure of the panel and future surveys (if structured as introductory surveys). Here are some example questions:

  • What do you always carry with you in your bag?
  • Who do you most admire in life and why?
  • What can’t you live without?
  • When did you last do something for the first time?

Note that some of these ‘fun’ questions can double as panelist profile attributes for future filtering!

3. Not sharing the purpose and objectives

Both the community and the individual tasks and discussions that you are launching need clear explanation. The more you can clarify the objective of asking a question or setting a task, the more likely you are to get a great response.

Trust leads to greater openness and expression from the members, which means you are more likely to uncover unexpected insights in your research. Transparency with regards to the community mission will be vital in order for you to accomplish this endeavor.

4. Not being flexible with time and structure

Structure is important but rigid adherence to pre-determined tasks can be your enemy. You want to leave enough in your agenda to allow members to touch on further topics, since this can lead to interesting ideas and themes bubbling up to the surface via qualitative discussion. Remember to build in time to explore these unanticipated topic areas.

5. Peaking too soon

The energy and excitement around the initial launch of a community can sometimes result in it peaking too early, with moderators losing focus or getting distracted with other work commitments as time passes. Be on guard against this, even for relatively short communities. Working to establish solid relationships within the community early on can help keep things going strong and lead to productive discussions and valuable insights.

6. Not getting to know your chosen community platform

When it comes to selecting the best and most appropriate market research technology, spend time doing your due diligence and learning how it works. You don’t want to make the common mistake of assuming the technology can do something it can’t. Choose a panel portal tool with a robust backend management toolbox and an engaging portal experience for panelists.

Once you’ve made your choice, make time to experiment or run trials. Give yourself time fully understand its capabilities and how far you can push the tasks. Promotional note: Voxco Panel Manager offers a Day 1 integration kit that gives you the source code and design templates you need to get started immediately. Get in touch with us to see how it can help!

7. Expecting too much of your members

Avoid cramming in too many tasks and discussions because, ultimately, it will over-load members who will quickly lose interest and slope off. Always try to take a step back and ask yourself, “Would I be prepared to do this myself?” or “Would I be able to achieve this in the allotted time?”

8. Thinking, “If I build it, they will come.”

Simply building a research community is not enough. Communities are organic, living things that require time, effort, intellect and resources in order to be successful and reveal the insights that you need.

Take the community through its life stages, investing in people and relationships along the way. When obstacles come – and they will – try to see them as opportunities and be confident that you can always find a way to work around them.

9. Not being prepared for the volume of data

Many first-timers end up underestimating the amount of data they will collect, and then don’t have a good plan in place for how to analyze and report on that data. So a top tip is to formulate hypotheses, and be prepared for rolling analysis techniques and tools.

On a typical basis you should seek to commence your analyses halfway through the community. If you have resources available, consider how to combine efforts and work together as a team.

10. No plan in place

You can’t launch your community on day one and then wait until day two to figure out what to do! Be sure to know how the next few weeks or months will play out. What will your role and input be? Only then can you manage client expectations. Community planning requires a careful balance. Although you should look to avoid over-planning and preparing, It’s recommended that you have a loose framework to utilize your members time effectively.

The welcoming phase is crucial, demanding effort and energy, so having early activities set up and ready to roll will make your life so much easier, leaving you time to concentrate on planning and re-shaping further activities in the light of feedback that you gather.

Read the source article at Research Industry Voices

Survey Panel Pains – What is Really Going On?

OMG Survey Panel Pains – WTH is Really Going On?

Matt Dusig recently published a great article on his Innovate MR blog. It was a solid counterpoint to the decreasing lack of confidence that researchers are feeling with the state of online panels.

Commenters like Adrianna Rocha and Dave McCaughan have positioned online panels as no longer responsive, email click-through rates are abysmal, panelists must try 10 surveys before earning a significant reward. So is there a solution for online panel quality or are we doomed for all eternity?

Well, good news from Matt: the sad state of online survey panels is really no one’s fault!

Panel companies create databases of people interested in participating in surveys to earn a reward. For the most part, these people genuinely want to provide honest data in exchange for this reward. Survey panelists use their spare time and don’t really equate the time spent in terms of the value of their hourly rate (at work). While creating the databases, the panel sites will ask the user for basic demographic, geographic and psychographic information.

When researchers have a study that needs sample, they send a specific request for the types of people that need to be targeted. Sometimes the sampling firm can match 100% of the client request data fields to the panelist data. But more often than not, the sampling firm doesn’t have 100% data match in their database. Why? Because there are millions of possible questions that could be asked of a respondent. For example: “I want men, 35-54, living in California, have psoriasis, but don’t actively treat it with medicine.” A sampling firm may know everything except for whether or not the respondent is using medicine. Therefore, either the sampling firm asks the user to answer extra questions before being redirected to the client survey or they send the user into the client survey to be screened. The latter increases the possibility of a poor user experience as the user will most likely answer many other questions before getting to the specific termination point regarding usage of medicine.

Technical integration

(Note: Matt is talking about common problems with most survey software providers – and it truly is a big problem! But the Voxco platform freely exchanges information with panel suppliers, including demographics, quotas, and more. It pays to support a panel with a solid survey software platform.)

Whether the sample company is programming the survey or just sending panelists to a client-hosted survey, there’s almost no technical integration between sampling and most survey software. Meaning, sampling firms usually cannot send panelist’s demographic or geographic data that’s already known about a panelist, into most lower-end survey software. Also, sampling technology systems usually do not have visibility into open quotas, in real-time, via API. So, a panelist clicks into survey only to be told, “Sorry you don’t qualify” or “Sorry the survey is closed.” That notification usually occurs after the panelist has already answered many different questions, and most of these answers are already known by the panel company. But because sampling firms are only paid for each user who completes a survey, there are financial constraints on how much a rejected panelist can be paid when they don’t qualify.

The solution is multi-faceted.

We (The Research Industry) need better integration between survey software and sampling technology platforms AND we need agreement that there are best practices surrounding survey design which help panelists provide valuable data. Years ago there was an industry-wide initiative for research agencies and sampling companies to create a shared data warehouse, but I don’t think there was much interest in bearing the costs of managing the platform. I still think this would be a valuable asset for the entire industry.

Mobile mobile mobile.

Do you check your email on your mobile phone? So do panelists! Do you want to take a 20+ minute survey staring at your phone? Neither do panelists! If you write and design surveys, you have to ask yourself, “Would I enjoy taking this survey?” When the answer is “Yes,” then we’ll all be helping to build better quality databases of respondents. I think the saying is: “Help me, help you.”

Read the source article from Innovate MR

Are Simple Surveys Better? Yes. And No.

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Part 2: Listen and adapt

In this two-part series, we’re illustrating what makes a good, simple survey. Part 1 covered tips and benefits of making surveys more visual to maximize respondent engagement. The key being that surveys should appear simple on the surface, but behind the curtain they should be anything but.

Respondents are turned off by surveys that ask repetitive or irrelevant questions. They like a survey that’s as simple as possible. And the best kind of simple is a relevant simple – so cut directly to the questions that reflect a respondent’s situation. Listen to your respondents. And then ask the right questions. Respondent should never see a question that doesn’t apply to them. If your survey can truly ‘listen’ to its respondents, it should then adapt the conversation on the fly.

So how can it be done?

Skipping

If programmed the right way, a survey’s hidden variables could account for as much as 50% of your survey questions. This means that a survey that’s 30 questions long can be tailored down to only 15 using skip logic that ‘listens’ to a respondent’s early answers (or the attributes in their panelist profile).

A good survey software should allow dynamic same-page skipping or even same-table skipping that immediately react to responses given. Example: if Question 14 asks about a respondent’s most recent plane trip, and a respondent chooses ‘I’ve never taken a trip by plane’, questions 15 and 16 should immediately disappear if they are about the quality of that trip. This lets the respondent proceed quickly to the next page. Manually skipping questions or having to re-state that they haven’t flown recently frustrates respondents.

Did you know that you can also use Voxco Online to auto-program skips based on geo-location, device type, and browser language settings? These types of skips are extremely helpful as they let you dig deeper into a respondent’s specific geographic or technological situation immediately based on information gathered before the survey even begins.

Piping

Piping is taking past answers and re-using them in future questions. This echoing lets the respondent know that they are being heard. It can be very useful in customer insights surveys or employee feedback surveys where it’s important to make respondents feel valued.

Good online survey programs allow piping of images, numeric values or text. Consider pairing our advice from Part 1 and pipe changing background images to different points in the survey based on prior answers. For example, if a respondent indicated that their ideal vacation would be on a remote tropical beach, pipe in a beach backdrop for the more detailed dream vacation questions.

Reminder: Keep it simple.

The growing trend is that respondents want simpler, shorter online surveys. But that doesn’t mean that the survey tool needs to be simple, just the survey experience. So use smart ‘listen and adapt’ logic behind the scenes to maintain a relevant simplicity for respondents while maximizing your potential insights.

Voxco Online is the most flexible survey software in the industry. It combines the simple respondent experience with powerful logic and design capabilities under the hood. Simple surveys done right.

Software Update: Voxco Online v5.5.1

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At Voxco, we are constantly developing software features that make our platform better, faster, and more intuitive. We are excited to announce an upcoming minor update to Voxco Online from version 5.5 to version 5.5.1.

The new version introduces two brand new, in-demand features: panelist attribute synchronization and SMS text invitations.

Panelist Attribute Synchronization

Panelist attribute synchronization is a key new feature for clients who have integrated Voxco Panel Manager into their Voxco Online survey platform. The new feature automatically synchronizes panelist attribute updates with the responses of each panelist’s linked Voxco Online surveys (past, present and future).

These features will improve insights and boost panelist engagement, ensuring that no basic attribute questions need to be asked repeatedly.

  • Panelist attribute auto-synching. Panelist attribute data (e.g. email, language, gender) can now be automatically synchronized with the results of questions in your surveys. So if a question is asked on a survey that offers panelist attribute information (eg. ‘What is your language preference?’) and an existing panelist answers it, the answer will automatically be recorded as a panelist attribute for future surveys. This helps with survey targeting and so that you don’t have to ask your panelists the same questions in the future. (Default on. Can be turned off. Exclusion filters available).
  • Reverse survey data updates. You can now enable reverse data updates, which allow past survey data to be automatically updated to reflect changes made to panelist attributes. For example, if you add an attribute to a panelist that indicates college graduation, their responses in past surveys can now be categorized as coming from a college graduate. As you add more panelist attributes, past survey results will become more robust. (Default off)
SMS Distribution

New SMS distribution gives you one more way to reach an increasingly mobile-dependent population. The feature allows you to invite respondents to answer surveys via SMS text message. This distribution method adds to the diverse survey invitation channels already offered via Voxco Online.

The process is easy to integrate:

  • Phone capturing & assignment. Capture, import, and validate respondent phone numbers via completed surveys. Assign phone numbers to panelists.
  • Invite via SMS Text Messages. Once phone numbers are added as attributes, you can send or schedule SMS text message invitations.
  • Flexible distribution settings. You can target respondents based on their phone attribute status (e.g. only invite respondents who clicked on the last SMS invitation).
  • Automated list updates. Lists are auto-updated with SMS unsubscribes.

Voxco Online will be automatically upgraded to v5.5.1 for SaaS clients on Friday, March 11. Clients hosting the platform on-premise are able to schedule a time to upgrade at any time. Once the platform is upgraded, all of the features above will be in place, and users can activate SMS invitations or Voxco Panel Manager by contacting a Voxco rep.

If you have any further requests for our next scheduled software update, let us know! We’re always listening and improving the platform!

Are Simple Surveys Better? Yes. And No.

are simple surveys better yes and no voxco online

Part 1: More engagement = Better Results

Respondents love simple surveys. But under the surface your surveys should be anything but. Respondents’ patience is at an all-time low, so drop-out rates soar when surveys are too long, too clunky, too boring, or too irrelevant. As a result, the trend in surveys today is that simpler is better.

But there’s much more to engaging respondents than simplicity and shortness. Respondents are more likely to give more answers, better answers and feel warmer about your brand if your survey truly engages them (while respecting the basics of shorter and sweeter). Don’t sacrifice respondent engagement in favor of over-simplified surveys. Yes, you can have both.

Let’s look at some ways to make a survey simple and engaging:

How can it be done?

Some of the more basic suggestions include the use of visual backgrounds behind the questionnaire, embedded multimedia to enhance question with audio or video, the use of sliders as satisfaction scales, and drag and drop rankings for item prioritization. We agree, this seems like Survey Creation 101: ask a basic question in an interesting, engaging way.

But consider a more engaging way to ask the standard question types. For example, use an image area evaluator. It helps respondents instantly visualize your question meaning and makes it more interesting to respond to. For a straightforward question like ‘which seating section of a plane do you prefer?’, skip verbalizing the options (eg. ‘front,’ ‘wing,’ ‘rear’) and use an image area selector to instantly illustrate what you’re asking and remove all chance of misinterpretation.

Voxco Online: Sample survey image selector

The most flexible versions of image area evaluators offer both negative and positive selections so that a single question could garner two insights (eg. most and least favorable choices) at the same time.

Little visual pleasantries help keep surveys interesting, so change it up along the way. People are more visual now than they’ve ever been. Good-looking surveys generally get higher response rates, which means better data and a higher ROI (due to smaller sample size) for your project.

It’s simple

Over-simplified survey tools create over-simplified surveys. There’s a smart simple, and over-simple. The most engaging surveys offer an engaging survey experience to the respondent.

We hope you get a chance to experience the Voxco Online sample survey. It illustrates how a flexible survey software can seamlessly use visuals, multimedia, and engaging question types to keep a respondent’s attention long enough to answer a full survey.

This was Part 1 of 2 posts about respecting simple respondent experiences while ensuring that under the surface they’re anything but. Part 2 explains how to ensure your surveys listen to respondents and seamlessly adapt to their answers. Have a read!

La simplicité fait-elle la force des enquêtes ? Oui et non.

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Partie 2 : être à l’écoute et s’adapter

Dans cet article en deux parties, nous vous expliquons comment créer des enquêtes simples, mais performantes. Dans la première partie, nous avons vu des astuces et les avantages de l’aspect visuel des enquêtes, pour maximiser l’engagement des participants. Ainsi, les enquêtes doivent être simples pour l’utilisateur, mais reposer néanmoins sur un certain degré de sophistication.

Les répondants ont une aversion particulière pour les questionnaires répétitifs ou manquant de pertinence : plus une étude est simple, plus ils l’apprécient. Pour répondre à cette attente, vous devez aller à l’essentiel en ne gardant que les questions qui seront pertinentes par rapport à la situation des participants. Tenez compte des retours de vos répondants, puis posez-leur les bonnes questions. Dans l’idéal, un participant ne devrait jamais avoir à répondre à une question qui ne le concerne pas. Pour être « à l’écoute » de ses participants, votre enquête doit s’adapter en fonction des commentaires reçus à la volée.

Comment procéder ?

Conditions

Dans une enquête bien programmée, les éléments variables peuvent représenter 50 % du nombre total de questions. Ainsi, une étude de 30 questions peut être réduite à 15 éléments seulement à l’aide du branchement conditionnel, qui s’adapte en quelque sorte aux réponses précédemment fournies par le répondant (ou aux informations de son profil dans le panel).

Les logiciels les plus performants proposent des fonctionnalités de conditions dynamiques par page ou par tableau qui permettent au questionnaire de s’adapter en temps réel. Imaginons que la question 14 concerne le dernier voyage en avion du participant, et que celui-ci réponde « Je n’ai jamais pris l’avion » : les questions 15 et 16 sur la qualité du voyage disparaîtront automatiquement. Les participants peuvent ainsi passer plus rapidement à la page suivante, et n’ont pas besoin de perdre du temps à passer manuellement les questions ou à indiquer à plusieurs reprises qu’ils ne prennent pas l’avion.

Saviez-vous qu’il est également possible d’utiliser Voxco Online pour programmer automatiquement des conditions selon des critères géographiques, les appareils utilisés et la langue du navigateur Web ? Ces éléments sont très utiles, car ils vous aident à mieux comprendre l’environnement géographique ou technologique de vos répondants en rassemblant des informations avant le début de l’enquête.

Réutilisation

Vous pouvez également exploiter les réponses précédemment données dans vos nouvelles enquêtes. Les répondants savent ainsi que leurs retours ont bien été pris en compte par votre entreprise. Cette approche est particulièrement utile dans les études sur les avis client ou les retours d’employés où il est important que les répondants se sentent appréciés.

Avec un programme performant, vous pouvez réutiliser des images, des valeurs numériques et du texte. Vous pouvez par exemple suivre les conseils donnés dans la première partie et réutiliser des images d’arrière-plan à différentes étapes de l’étude en fonction des réponses précédentes. Par exemple, si un répondant a indiqué sa destination préférée dans un questionnaire antérieur, il est possible d’insérer une image de ladite destination en arrière-plan.

Souvenez-vous : la simplicité est votre meilleure alliée.

De plus en plus d’utilisateurs tendent à préférer les enquêtes simples et rapides. Cela ne veut pas dire que vous pouvez vous contenter d’outils basiques : seule l’expérience doit être simplifiée. Restez à l’écoute et adaptez vos enquêtes pour maximiser la simplicité tout en optimisant la collecte d’informations.

Voxco Online est la solution la plus flexible sur le marché, alliant simplicité pour l’utilisateur final et fonctionnalités de conception et de traitement avancées, pour des enquêtes simples et efficaces.

La simplicité fait-elle la force des enquêtes ? Oui et non.

are simple surveys better yes and no voxco online

Partie 1 : un meilleur engagement, de meilleurs résultats

Les répondants apprécient les enquêtes faciles à remplir. Cependant, en réalité, vos enquêtes doivent être tout sauf simples. Le degré de patience des répondants n’a jamais été aussi faible, c’est pourquoi les taux de décrochage montent en flèche lorsque les enquêtes sont trop longues, trop maladroites, trop ennuyeuses ou pas assez pertinentes. Aujourd’hui, la tendance est donc à la simplicité.

Pourtant, la facilité et la rapidité sont loin d’être les seuls leviers qui permettent de stimuler l’engagement des répondants. Ces derniers seront plus enclins à donner plus de réponses de meilleure qualité et à avoir une vision plus chaleureuse de votre marque si votre enquête leur permet de vraiment s’investir (tout en respectant les règles de base du « plus court » et du « plus agréable »). Veillez cependant à ne pas privilégier la simplicité au détriment de l’engagement des participants : vous pouvez concilier les deux !

Voici quelques méthodes qui vous aideront à créer des enquêtes simples et conviviales :

Comment procéder ?

Utiliser des images d’arrière-plan ; intégrer des composants multimédia audio ou vidéo afin de mettre en valeur les questions ; utiliser des curseurs pour les baromètres de satisfaction ; hiérarchiser les éléments grâce à un classement « glisser-déposer » – voilà quelques-unes des suggestions de base. Il est vrai que ces approches peuvent sembler évidentes pour beaucoup, mais l’objectif reste le même : vous devez poser une question de manière intéressante et agréable.

Pour aller plus loin, imaginez une manière encore plus stimulante de poser les questions types. Vous pouvez par exemple vous appuyer sur un outil de sélection de zones d’image. Ainsi, les répondants peuvent visualiser sur-le-champ le sens de votre question et ils auront davantage envie d’y répondre. Pour une question directe comme : « Quelles sont vos places préférées dans un avion ? », vous pouvez éviter de formuler les options de réponse (par exemple, « à l’avant », « au niveau des ailes » ou « à l’arrière ») et utiliser un outil de sélection de zones d’image afin d’illustrer instantanément votre question et d’éliminer tout risque de malentendu.

Voxco Online: Sample survey image selector

Les outils de sélection de zones d’image les plus flexibles permettent de réaliser des sélections négatives et positives. Ainsi, la même question peut être traitée selon une perspective double (par exemple, sélection des options les plus souhaitables et des options les moins souhaitables).

N’hésitez pas à modifier les détails visuels au fil de l’enquête pour attirer l’attention des utilisateurs, car aujourd’hui, les gens sont plus sensibles à l’aspect visuel que jamais. Les enquêtes les plus esthétiques obtiennent généralement un taux de réponse plus élevé, ce qui signifie des données de meilleure qualité ainsi qu’un meilleur retour sur investissement (la taille de l’échantillon étant plus petite) pour votre projet.

Simplicité

Avec des outils excessivement simples, on obtient des enquêtes excessivement simples. La simplicité peut être judicieuse, mais également excessive. Les enquêtes les plus stimulantes offrent au répondant un sentiment d’implication.

Nous vous invitons à découvrir la Démo Voxco Online, qui vous montre comment notre solution flexible intègre des composants visuels et multimédia et utilise des questions stimulantes afin de mobiliser l’attention des répondants jusqu’à la fin de l’enquête.

Ce texte constitue la première partie de notre billet qui vous explique comment créer des enquêtes simples pour vos répondants en vous appuyant sur des fonctionnalités sophistiquées. La partie 2 sera consacrée aux méthodes à utiliser pour que vos enquêtes tiennent compte des répondants et s’adaptent parfaitement à leurs réponses.

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