The Canadian Association for Public Opinion Research announced its founding board on Thursday. The association aims to enhance the quality of public research in Canada. The founding board includes pollsters, political science academics, members of the media and a lawyer. The organisation intends to be functional in time for this October’s federal election.
There has been widespread criticism of Canadian public opinion research in recent years following inaccurate election poll results. “(The association) will fill a critical void in this country.” said Darrell Bricker, global head of Ipsos Public Affairs and chairman elect of the association.
A good announcement for Canadians who follow public opinion polling. Is this association long overdue? Canadians: tweet us YOUR thoughts.