Can Market Research Make Big Data More Human?

Can Market Research Make Big Data More Human?

By Colin Strong

Our relationships between each other, brands and governments are increasingly mediated by technology. A wide range of our lives are therefore now captured by data. Our shopping activity has of course long been held by banks and retailers but there is an explosion in other ways that our lives are now ‘datafied’ –  sentiment is captured by social networks, speech by call centres, our travel patterns by electronic travel cards.

Read the source article at GreenBook Blog

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