CampaignGrid Extends Voter Ad Targeting to Mobile

CampaignGrid Extends Voter Ad Targeting to Mobile

Washington DC-based voter targeting digital ad firm CampaignGrid is adding a mobile capability, allowing clients to target registered voters with video and display ads on mobile browsers and in apps on their smartphones and tablets.

CampaignGrid’s proprietary National Online Voter File data set (NOVF) uses first-party off-line voter data – layered with 33 off-line consumer and behavioral data sets – to allow candidates and causes to target specific registered voter segments online.

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