Be Open Be Credible

Be Open Be Credible

On September 8, 2014 AAPOR will launch its Transparency Initiative.  A program to place the value of openness at the center of the polling industry and to make it as easy as possible for survey firms to be transparent about their research methods.  Resistance against pollsters has been growing because they are perceived as sales campaign callers or will not disclose who their sponsor is.  What an incredible program to regain the trust of the people and improve the credibility of the industry.

Read the source article at The New York Times

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