5 Ways Technology Has Changed Market Research

5 Ways Technology Has Changed Market Research

Remember the days of punch cards and clip boards for getting insight.   CATI, CAWI, CAPI, all applicable technology enhancements over the past 20 years and now the predominant drive of online surveys in the market research industry.  Yet focus groups are still a mainstay of practicioners, but from checking e-mails, to editing a business presentation, technology has changed how we go about our day. Additionally, technology has changed market research. Advancements are helping us become more efficient and agile. In terms of market research, technology has carved out new opportunities as well as pitfalls for obtaining useful business intelligence. Technology has made a market researchers job a little easier.

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