After replacing their online data presentation system last year, Jayne Krahn – VP Product & Research Operations at Kantar Media Healthcare – learned five valuable lessons. It required flexibility and overcoming a few errors made along the way, but they now find themselves better positioned to serve existing clients and to confidently enter new markets.
As an organization that produces syndicated research studies with as many as 20,000 respondents, each with 6,000 data variables, they found it very time-consuming to set up and quality-control the data presentation using their previous survey data visualization dashboards. All possible charts and filters of interest had to be pre-determined in the design phase – imagine having to do that for every possible combination of only two conditions (eg. high blood pressure vs diabetes). Adding new filters for a particular client would require much re-work for every table and chart in the dashboard. Designing dashboards would take weeks and data updates would add more days of work.
In addition, the expectations of their client base were quickly evolving – they wanted insights that were easy to read and interpret. They increasingly wanted to focus on pertinent findings and correlations rather than performing deep-dive analyses.
After a lengthy search for a less cumbersome online presentation system that better accommodated for the needs of their industry, they chose to use Dapresy Pro insight reporting dashboards. Here are five lessons that Krahn learned along the way:
- Define the ‘story’ of the actionable insights. Previously, they would load all data into the data visualization software and use it like a crosstab program. Using the new software, they found it far easier to create a storyboard around the key data findings and share it with stakeholders for feedback. The data analysts need to see the raw data, but most people only want the actionable insights. Taking the time to define the ‘story’ the data uncovered helped fine-tune the data loaded into the presentation tool.
- Make the survey results dashboards work for you (not the reverse). Once they had the data loaded into our new survey results dashboard tool, they found they were really just replicating the boring, flat presentations they had been delivering with the previous tool. That was when they first started digging in and rethinking how to implement more interesting analysis and improved graphics.
- Clients expect infographics. After resetting their thinking, the solution was clear. They tasked members of their team who loved data and were skilled in visual presentation with maximizing the presentation value of their data findings. It was all about shareable, presentable infographics that highlighted actionable insights.
- Roll out gradually and gather feedback along the way. Since many clients may be caught off guard by immediate changes in presentation visuals, Kantar developed user guides for each study to instruct clients on the new presentation style. They simultaneously ran bi-weekly trainings for their own staff.
- Maximize it! The dashboard team at Kantar is constantly improving and adjusting how they create infographics that present findings while being shareable and telling effective stories.
Powerpoint slides and shareable infographics are the future of insight reporting dashboards. Ready to get started? We can help!